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Course Criteria
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4.00 Credits
The study of various military organizations and their role in military operations. Discussion of command and staff management in military organizations, executive responsibility of Army commissioned officers, service customs, courtesies, and traditions. The senior year includes the study of personnel management, professional ethics, the military justice system, and the Army's training and maintenance management system. Lecture 3 hours, laboratory 3 hours, physical training 3 hours per week. MS IV cadets plan and participate in 1 field training exercise per semester. Corequisite: Lab component. Prerequisite: Successful completion of MS III course work (MILS 3004 and MILS 3014).
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1.00 Credits
Practicum for advanced undergraduates. Students submit prepared military correspondence projects written in the military style using military forms and formats. Prerequisite: PMS approval.
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4.00 Credits
The study of various military organizations and their role in military operations. Discussion of command and staff management in military organizations, executive responsibility of Army commissioned officers, service customs, courtesies, and traditions. The senior year includes the study of personnel management, professional ethics, the military justice system, and the Army's training and maintenance management system. Lecture 3 hours, laboratory 3 hours, physical training 3 hours per week. MS IV cadets plan and participate in 1 field training exercise per semester. Corequisite: Lab component. Prerequisite: Successful completion of MS III course work.
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3.00 Credits
Examines strategies, tactical, and operational decisions related to contemporary marketing activities. Topics covered include product, services and international strategies in consumer and business markets. Prerequisite: (ECON 2013 and ECON 2023) or ECON 2143.
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3.00 Credits
Analyzes consumer motivation, buying behavior, market adjustment, product innovation and adaptation; consumer market measurement, including survey of economic, behavioral science theories of consumer market behavior, producer and intermediary reactions. Consumer decision making is evaluated as to psychological drives, sociological concepts used by producers, channel intermediaries, consumers; considers methods, techniques for measuring consumer behavior, and analyzing consumer markets. Prerequisite: MKTG 3433.
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3.00 Credits
Research designs, techniques, and analyses of primary and secondary data for the purposes of (1) developing market forecasts and segmentation analyses; (2) strategy implementation determining product development, pricing, distribution, and promotion decisions; and (3) monitoring customer attitudes, motivations and satisfaction. Prerequisite: MKTG 3433 and WCOB 1033.
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3.00 Credits
Special topics in marketing not available in other courses. Topics are selected by the Marketing faculty for each semester each course is offered. Prerequisite: MKTG 3433. May be repeated for up to 6 hours of degree credit.
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3.00 Credits
The theory, knowledge, and application relevant to the coordination of marketing communications including advertising, personal selling, sales promotion, public relations, and publicity. Prerequisite: MKTG 3433.
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3.00 Credits
Examines how organizations and individuals communicate value and obtain desired results through the process of personal selling and customer relationship management, along with the role of sales management in the development of people and resource utilization within the firm. Prerequisite: MKTG 3433.
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3.00 Credits
Concentrates on planning to meet the objectives and satisfy the retail marketing concept. Attention is devoted to retail format, competition among retail institutions, determination of store location, merchandise lines, atmospherics, and levels of customer service provided with the sale of consumer products. Prerequisite: MKTG 3433.
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