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JOUR 4143: Public Relations Writing
3.00 Credits
University of Arkansas
Instructional and writing practice to develop the professionallevel writing skills required of public relations practitioners. Emphasizes different approaches required for different audiences and media. Prerequisite: JOUR 1033 with a grade of C or better and JOUR 3723 and JOUR 3743, each with a grade of B or better.
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JOUR 4233: School Publications
3.00 Credits
University of Arkansas
Primarily for students intending to teach journalism or to supervise publications in high schools. Prerequisite: Advanced standing.
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JOUR 4333: Ethics in Journalism
3.00 Credits
University of Arkansas
Critical examination of specific ethical problems confronting professionals in all areas of mass communications. Reading and writing assignments are aimed at familiarizing students with the nature of the mass media and their social responsibilities. Prerequisite: Junior standing.
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JOUR 4413: Broadcast Advertising and Sales
3.00 Credits
University of Arkansas
The creation of advertising campaigns for the broadcast media and techniques involved in the presentation of these campaigns to prospective media buyers. Emphasis is also placed on the gathering and use of rating systems for broadcasting. Prerequisite: JOUR 3723.
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JOUR 4423: Creative Strategy and Execution
3.00 Credits
University of Arkansas
The creation of advertising copy and layout for the mass media with emphasis on strategy, the written message, and the physical appearance for the advertisement. Includes laboratory component. Prerequisite: A grade of B or better in both JOUR 3723 and JOUR 3743.
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JOUR 4453: Media Planning & Strategy
3.00 Credits
University of Arkansas
Includes the study of media characteristics, market research, media strategies, media analysis, media-market measurements and the development of media plans. Emphasis is placed on the analysis of major mass media strategies, tactics, and planning. Prerequisite: A grade of B or better in both JOUR 3723 and JOUR 3743.
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JOUR 4463: Campaigns
3.00 Credits
University of Arkansas
Applying advertising principles and techniques to preparation of a complete campaign; determining agency responsibilities, marketing objectives and research, media mix, and creative strategy. Emphasis also given to campaign presentation delivery, utilizing audio and visual techniques. Prerequisite: JOUR 3723 and JOUR 3743 and JOUR 4423 and JOUR 4453.
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JOUR 4503: Advanced Feature Writing
3.00 Credits
University of Arkansas
This course is designed for students with proven feature writing skills and basic training, to write a magazine-length, nonfiction, publishable-quality story on a timely subject that has connections to northwest Arkansas. Stories will be published in a student-managed forum. Prerequisite: JOUR 3123.
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JOUR 4553: Magazine Editing and Production I
3.00 Credits
University of Arkansas
Instruction with lab work in editing and producing various types of magazines. Course includes magazine design, selecting and editing stories and photographs, laying out the story and photo pages, and other mechanical processes. Lecture 2 hours, laboratory 2 hours per week.
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JOUR 4553 - Magazine Editing and Production I
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JOUR 4863: Television News Reporting I
3.00 Credits
University of Arkansas
Includes the specialized knowledge and skills needed in field reporting, anchoring, writing, and producing news for commercial television. Also incorporates videography, tape editing. Lab component arranged. Corequisite: Lab component. Prerequisite: JOUR 3072 and JOUR 3071L.
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