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Course Criteria
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3.00 Credits
The Internet is creating new opportunities for business. This course will cover key factors in the design of an effective website, the psychology of consumer behavior as it applies to online shopping, basic methods of online promotion branding, and integration of a website into the overall marketing mix. It will also include the collection and use of online customer data, attracting customers to a website, using a website to create customer value, transitioning customers to online purchasing, and competition strategies in industries with both online and traditional channels. (3 credits)
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3.00 Credits
This course covers a wide variety of communications methods for reaching and influencing customers. Methods covered include: advertising, sales promotion, public relations, direct marketing, individual selling, and the Internet. (3 credits)
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3.00 Credits
Designing global marketing strategies within the constraints of particular cultural, economic, and political settings for a successful international marketing campaign is the focus of this course. Students analyze the decision-making process in marketing products globally. (3 credits) Prerequisite: MKT 308
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3.00 Credits
This course provides students with the skills and knowledge needed to generate viable business via the internet. This course explores strategic directions, branding, business cases, and life-cycle management of products for developing products for a digital world. (3 credits)
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3.00 Credits
Marketing disciplines are integrated to provide an in- depth analysis of the major marketing issues impacting organizations in the new millennium. This course begins with a study of how social, cultural, technological, economic, and legal issues impact product marketing. An analysis of how market research and anticipated consumer behavior affect promotion, packaging, pricing and distribution strategies will provide a comprehensive perspective of corporate strategic marketing. Ethics and social responsibility in marketing practices are also covered. (3 credits)
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3.00 Credits
This course covers the concepts and practices of marketing in the global environment. The modifications and adaptations required to meet the challenges and different problems associated with international marketing are a major focus of this course. Also covered is how to integrate strategies with international marketing functions. (3 credits)
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3.00 Credits
This comprehensive analysis of the strategic design processes in developing supply chain management includes a study of the complete distribution channel network, and vertical marketing systems in the complex marketing environment of the new millennium. Topics covered include an understanding of the channel's task environment, manufacturing, wholesaling, retailing, physical distribution institutions, JIT inventory, logistical complexities, and new technology developments. (3 credits)
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3.00 Credits
This course examines the key factors influencing buyer behavior as they relate to advertising, sales promotion, direct marketing, public relations and the Internet. The focus is on management strategies relative to both consumer behavior and to the business-to-business buying decision-making process. (3 credits)
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3.00 Credits
This course focuses on analyzing and understanding the key corporate and operational marketing issues that face organizations in today's competitive marketplace. The major areas of concentration include: (1) a strategic marketing plan that explores the corporate strategies, environmental factors, and new business opportunities; (2) understanding the major buying behavioral, technological and global changes; and (3) a review and analysis of the increasingly important role of marketing in the new millennium. (3 credits)
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3.00 Credits
An exploration of the unique marketing needs and methodologies relating to industrial and government sectors, this course analyzes the importance of differentiating these markets to effectively present strategies for products, services, pricing, and promotions essential for successful decision-making. (3 credits)
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