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Course Criteria
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3.00 Credits
In today's fast-moving global environment, an organization's ability to implement continuous change is vital to acquiring and sustaining competitive advantage. Key to this ability are the firm's flexibility and motivation, along with its commitment to drive, sustain, and adapt to evolving systems, processes, strategies, and structures. This course explores various organizational change theories and focuses on the environmental, ethical, and human issues associated with change management. (3 creditsPrerequisite: MGT 340
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3.00 Credits
This course teaches the necessary skills needed to set-up a website that promotes and sells products and services online. Students will write a business plan, create a strategic plan for an e-business, explore sources of funding, and discover the pitfalls and best practices of marketing and promoting a new e-business. (3 credits)
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3.00 Credits
This course presents the process for developing and implementing a strategic plan and its changes within an organization. Major topics of this course are: fundamental aspects of strategic thinking within the world of business, industrial economic considerations of price theory which dominate firm competitive behavior, mission and vision statement development and analysis, internal and external environment analysis, option exploration and decision-making concerning strategic direction, and achievement of congruence among corporate objectives, strategies and implementation. Uncontested market space developmental considerations are discussed in the context of organizational growth and innovation. Case analysis is a major method employed to reinforce the application of theory to contemporary business realities. (3 credits) Prerequisite: MGT 340
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3.00 Credits
This course is a study of the legal, financial, marketing, human resource, organizational and production aspects of starting, implementing and successfully managing your own venture or a division or department within an existing organization. Other topics include the balance between structure and strategy as it relates to patents, trademarks, copyrights, licensing, tax implications, and venture resources. A major outcome for this course is development of a comprehensive business plan. (3 credits)
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3.00 Credits
This course views change as an adaptive process that can affect organizational structure, design and technology, as well as group and interpersonal processes. Attention is devoted to the roles and responsibilities of both internal and external change agents such as: developing consulting skills in needs assessment, diagnosis and problem identification and process facilitation; developing intervention strategies at the individual, team and system level; integrating technology and personnel skills, and assessing the impact of various changes on the organization; and exploring conflict management strategies to effectively manage the disequalibrium that may result from implementation of organizational changes. (3 credits)
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3.00 Credits
The legal and ethical integrity of business individuals and entities is an important part of building quality products or services. This course examines issues and real questions faced by business organizations. Critical topics discussed are: ethical theory and corporate responsibility, governmental and self-regulation, the employer-employee relationship, financial disclosure, and international issues. (3 credits)
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3.00 Credits
This course focuses on various forms of power, interpersonal skills, personal and management style strengths and weaknesses, conflict resolution techniques, and determines the necessary negotiation and political strategies used by successful employees/ managers. Evaluating perception versus reality and how it affects the decision-making process is addressed. Different business environments are simulated and discussed using past and present business situations, personal experiences, and case studies. This course illustrates how successful employees and managers ultimately "manage" not only their subordinates, but also superiors and peers as well, in order to succeed. (3 credits)
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3.00 Credits
This course examines techniques for managing and encouraging innovation within the organization. Special emphasis is placed on generating, managing and adopting new products/services, business intelligence, creativity, new technologies and new structures within the organizational objectives and strategies. Innovative management techniques are discussed through cases, research, and actual company examples. (3 credits)
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3.00 Credits
Providing an overview of marketing's role in the socioeconomic and business environments, this course focuses on target market segmentation, product planning, pricing techniques, distribution channels and promotional strategies. (3 credits)
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3.00 Credits
This course focuses on understanding and influencing consumer perceptions and decisions. Integrated into the process is the role of marketing research and the basic methods and techniques needed to interpret information relevant to targeting markets, positioning products, and designing effective marketing messages, including updated online consumer behavior models. (3 credits)
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