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Course Criteria
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4.00 Credits
Practical application in planning and managing a campaign with emphasis on problem analysis, crisis, and issues management. All students work in a studentrun public relations agency. Prereq: JMC 441W. Offered: Spring.
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2.00 - 4.00 Credits
In-depth study of the roles of the advertising, broadcasting, journalism, and public relations practitioner in the daily practice of the craft. Course includes background research on specific media organizations and subsequent visits to each. Prereqs: JMC 201; Junior standing and/or permission of the instructor. Offered: Jan Term, on rotation.
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2.00 Credits
Introduction to and comprehensive survey of international mass media systems and theories with an emphasis on comparative issues, characteristics, and developments. Course is taught abroad.
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2.00 Credits
Survey and analysis of the origin, development, influence, and outlook of mass media in America with an emphasis on issues, trends, standards, policies, methods, and controls. Prereq: JMC 201.
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2.00 Credits
Introduction to the basic principles and practices of personnel and business management as applied to mass media organizations. Prereq: Junior standing. Offered: Spring and Summer 1.
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2.00 Credits
In-depth individual and group work in print media production, half-tone reproduction, and graphic design. Includes sophisticated manipulation of type, graphics, and white space in tabloid, magazine, and newsletter design. Prereq: JMC 310. Offered: Fall.
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2.00 Credits
In-depth individual and group work in video production, direction, and postproduction. Includes sophisticated manipulation of light, image, sound, and the use of computer-generated graphics. Prereq: JMC 310.
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1.00 - 4.00 Credits
Directed-reading, research, and analysis involving a particular field of interest resulting in a project or paper. Course may be repeated for different topics; maximum of 8 credits. Prereq: Junior standing and/or permission of the instructor.
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2.00 - 4.00 Credits
In-depth analysis of a contemporary mass communication topic that is not normally covered in other JMC offerings. Topics vary according to the instructor. Course may be repeated for different topics; maximum of 8 credits. Prereq: JMC 201.
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4.00 Credits
Interdisciplinary introduction to the literature, drama, religion, philosophy, and fine arts of Latin America. Taught in English. Successful completion fulfills the general education humanities requirement.
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