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Course Criteria
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2.00 Credits
In-depth examination of selected mass communication topics. Students examine current mass communication issues, prepare group class discussions on the issues, and complete an extensive research paper on a selected mass communication topic. Prereq: Senior standing.
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4.00 Credits
Capstone experience that includes design, analysis, implementation, testing, and documentation of an original research project. Prereq: Senior standing. Offered: Fall.
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4.00 Credits
Introduction to current mass media research techniques as practiced in the print, broadcast, advertising, and public relations industries. Includes survey research, focus group research, interviewing, and simple experimental techniques as well as basic principles of data collection, analysis, interpretation, and reporting. Research project required. Prereqs: Senior standing and MATH 110. Offered: Fall.
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4.00 Credits
Practical application of principles of writing and producing persuasive materials for integrated marketing communications (IMC) purposes, including advertising, marketing, public relations, publicity, and promotions. Prereqs: JMC 300W and 310. Offered: Fall.
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4.00 Credits
Practical application in researching, planning, writing, scheduling, budgeting, and evaluating the creative campaign in a blend of form and function. Includes media selection, copy and layout, audio and video taping, story boards, and preparation of detailed budgets. Prereq: JMC 411W. Offered: Spring.
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4.00 Credits
Practical application of photographing, reporting, writing, editing, and producing journalistic and persuasive digital video materials for broadcast and online media. Prereqs: JMC 300W and 310. Offered: Fall.
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4.00 Credits
Practical application in producing and directing. Includes staging, lighting, graphics, video control, and composition. Students produce a weekly news/public affairs video magazine (Samford News Network [SNN]). Prereqs: JMC 421. Offered: Fall.
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4.00 Credits
Practical application of writing, editing, and producing materials for print publications including newspapers and magazines. Prereqs: JMC 300W and 310. Offered: Fall.
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4.00 Credits
Practical application in magazine production. Students write articles, edit, design, market, and publish a magazine. Prereqs: JMC 431W. Offered: Spring.
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4.00 Credits
Intermediate course in various media techniques used by public relations professionals to reach and influence desired publics. Prereqs: JMC 300W and 310. Offered: Fall.
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