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MKT 313: Retail Management
3.00 Credits
University of Mobile
A study of the retail management decision process, and involves developing and evaluating a retail strategy in a variety of retail institutions. 118 Prerequisite: MKT 311. Cross-listed as MGT 313. (WI) Credit, three hours.
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MKT 315: Consumer Behavior
3.00 Credits
University of Mobile
A study of how marketing managers can apply knowledge of the consumer decision process to market analysis, target-market selection, and marketing strategy formulation. Prerequisite: MKT 311. Credit, three hours.
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MKT 315 - Consumer Behavior
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MKT 331,332: Internships
3.00 Credits
University of Mobile
Qualified students who have satisfactorily completed MKT 311 and six additional hours of marketing coursework may be placed in internships for at least 100 hours of supervised professional experience. Grades are either Pass or Fail. Credit, three hours.
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MKT 416: Marketing Research
3.00 Credits
University of Mobile
The application of the scientific method to the solution of marketing problems. Includes the process of determining problems, collecting data, tabulating data, and interpreting findings. Prerequisites: MKT 311 and MA 211 or Business Statistics. (WI) Credit, three hours.
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MKT 416 - Marketing Research
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MKT 420: Principles of Advertising
3.00 Credits
University of Mobile
Comprehensive survey of the means of creating, developing, and managing advertising messages. Principles, theory, and analysis of positive and effective advertising for client promotion. Cross-listed as COM 420. (WI) Credit, three hours.
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MKT 425: Direct Marketing
3.00 Credits
University of Mobile
Focuses on the many different aspects and various strategies used in direct marketing including mail order and direct response advertising and marketing applications of the Internet. Cross-listed as COM 425. Credit, three hours.
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MKT 431,432: Independent Study
3.00 Credits
University of Mobile
A student with advanced standing may pursue an independent study or research project in the major area, with the approval of the advisor, instructor, and Dean of the School of Business. Prerequisites: completion of at least eighteen semester hours with a 3.00 GPA or higher in the major. (See independent study contract for requirements and details.) Maximum credit, eight hours.
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MKT 431,432 - Independent Study
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MKT 497,498: Study in Selected Topics
1.00 - 6.00 Credits
University of Mobile
Courses offered to provide competent students opportunities for study in areas of interest other than those elsewhere defined. This series is primarily a classroom function, either seminar or lecture, permitting flexibility in course offerings. Credit, one to six hours.
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MKT 497,498 - Study in Selected Topics
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MS 101: Basic Leadership Skills I
1.00 Credits
University of Mobile
An introductory course of instruction and participation in common task skills required to prepare cadets to perform as members of small military units. Contracted students are required to attend Physical Training (PT) Lab two (2) times per week for 1 hour per session. Credit, one hour.
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MS 101 - Basic Leadership Skills I
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MS 102: Basic Leadership Skills II
1.00 Credits
University of Mobile
A continuing course of instruction and participation in individual common task skills required to prepare cadets to perform as members of small military units. Contracted students are required to attend physical training (PT) lab two (2) times per week for 1 hours per session. Credit, one hour.
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MS 102 - Basic Leadership Skills II
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