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Course Criteria
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3.00 Credits
3 semester hours Prerequisite: None Core Area II, AHUM THUM This course is a survey of the books of the New Testament with special attention focused on the historical and geographical setting. The student should have an understanding of the books of the New Testament and the cultural and historical events associated with these writings. (F, Sp, Su)
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3.00 Credits
3 semester hours Prerequisite: None This seminar course explores the roles in a business environment, including business etiquette, resume' development, interviewing techniques, and personalities. Upon completion, students should be better able to secure successful employment. (Sp)
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3.00 Credits
3 semester hours Prerequisite: None This course examines the role of retailing in the economy. Topics include the development of present retail structure, functions performed, effective operations, and managerial problems resulting from current economic and social trends. Upon completion, students should be able to demonstrate an understanding of the basic principles of retailing. (F)
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3.00 Credits
3 semester hours Prerequisite: None This course is a study of advertising, its influence on consumer awareness and the purchase of products, the fundamental principles associated with advertising activities. Topics include the purpose of advertising and other sales promotional techniques, principles of advertising, budgeting, marketing, advertising plans, regulations and controls of advertising, media evaluation, target marketing and selection, campaign planning, and trends in advertising. Upon completion, students should be able to identify the functions and purposes of advertising and develop a comprehensive advertising campaign. (Su)
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3.00 Credits
3 semester hours Prerequisite: Permission of program coordinator This course is designed to provide the student with the experience in the retail or merchandising business. Emphasis is placed on retail experience gained on the job in a supervised internship. Upon completion, students should develop an understanding of the retail market by participating in a business setting. (F)
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3.00 Credits
3 semester hours Prerequisite: None This course emphasizes sales strategy and techniques and effective communications with customers, supervisors, and coworkers. Topics include customer relations, customer motives, positive and professional image, product/service knowledge, selling techniques and procedures, sales presentation, and the ethics of selling. Upon completion, students should be able to analyze customer needs and wants and close a sale based on customer responses. (F)
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3.00 Credits
3 semester hours Prerequisite: None This course is designed to provide the principle of entry-level buying for resale in a retail setting. Topics include the terminology, procedures, and problems confronting the retail or wholesale buyer in merchandising today. (Sp)
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3.00 Credits
3 semester hours Prerequisite: None This course introduces the changing trends in shipping and receiving and the problems of distribution in marketing. Emphasis is placed on ways to capitalize on the latest distribution patterns. (Sp)
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3.00 Credits
3 semester hours Prerequisite: None Code C This course includes instruction in the philosophy, purpose, objectives, and principles of recreation with emphasis on program content and development. (on demand)
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3.00 Credits
3 semester hours Prerequisite: None Code C This course covers planning and administration of recreation programs in communities, private agencies, and industry. It includes legal aspects, policies, operations, personnel management, financing, budgeting, and maintenance of recreational programs. (on demand)
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