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MKT 414: Marketing Emerging Technologies
3.00 Credits
University of Alabama in Huntsville
Comprehensive review of the new product development and marketing process. Emphasizes actual case examples showing how companies develop and market radically new products. Prerequisites: MKT 301.
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MKT 415: International Marketing
3.00 Credits
University of Alabama in Huntsville
Procedures and problems associated with establishing and carrying out marketing operations in or with foreign companies. Institutions, principles, and methods involved in solving these business problems. Effect of national differences in business practices and regulation. Prerequisites: MKT 301.
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MKT 420: Services Marketing
3.00 Credits
University of Alabama in Huntsville
The course focuses on the unique challenges of managing services and delivering quality service to customers. The course is equally applicable to organizations whose core product is services (e.g., banks, hospitals, aerospace and defense firms, non-profit organizations) and to organizations that depend on service excellence and services for competitive advantage (high technology firms, industrial products). Prerequisite: MKT 301.
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MKT 470: Marketing in an Electronic Environment
3.00 Credits
University of Alabama in Huntsville
This course focuses on the strategic implications of electronic commerce for both the consumer and business-to-business marketplace. Through a combination of lecture, readings, and application exercises the impact of the Internet and related technological developments are explored in relation to their effect on the firm's marketing activities. Topics for discussion include: advertising and selling on the Internet, the use of web sites to provide service and support to customers, supply chain management in the digital world, and data mining. Prerequisite: MKT 301.
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MKT 470 - Marketing in an Electronic Environment
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MKT 475: Advanced Marketing Seminar
3.00 Credits
University of Alabama in Huntsville
Investigation of advanced marketing topics that are relevant to contemporary marketing practices. The course will focus on current issues related to marketing in a high technology environment, relationship marketing, channel design and strategy, transportation, and logistics. Prerequisites: MKT 301 and senior standing.
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MKT 480: Marketing Management
3.00 Credits
University of Alabama in Huntsville
Management of marketing function of the firm; determination of objectives, organization and controls for effective utilization of marketing resources in coordinated effort with other functional areas. Identification and selection of market opportunities. Competitive strategies and development of marketing policies and programs. Prerequisites: MSC 287, MKT 332, 343.
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MKT 490: Special Projects
1.00 - 3.00 Credits
University of Alabama in Huntsville
Independent study in an area of interest to the student in the field of marketing. Prerequisite: senior standing and approval of the department chair.
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MKT 495: Internship in Marketing
1.00 - 3.00 Credits
University of Alabama in Huntsville
Active involvement in a project in a business enterprise, professional organization or in government agency that has particular interest and relevance to the student. Prerequisites: Senior standing, approval of department chair, and subject to College's guidelines on internships. Course grade will be given on a satisfactory (S)/unsatisfactory (U) basis.
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MKT 496: Internship in E-Business
1.00 - 3.00 Credits
University of Alabama in Huntsville
Active involvement in an e-business project in a business enterprise, professional organization, or in a government agency that is of particular interest and relevance to the student. Prerequisites: Senior standing, approval of the department chair, and subject to the college's guidelines on internships. Course grade will be given on a satisfactory (S)/unsatisfactory (U) basis.
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MSC 287: Business Statistics I
3.00 Credits
University of Alabama in Huntsville
Introduction to the concepts of probability and business statistics. Topics include tabular, graphical, and numerical methods for descriptive statistics; measures of central tendency, dispersion, and association for sets of data; probability; discrete and continuous probability distributions; the use of calculus in statistics; sampling and sampling distributions; an introduction to confidence intervals. The solution of problems using spreadsheets is integral and mandatory for this course. Prerequisite: MA 107 and 120 or other Level III mathematics.
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MSC 287 - Business Statistics I
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