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MKT 316: Retailing Policy and Management
3.00 Credits
University of Alabama in Huntsville
Policies, practices, and problem solutions in efficient operation of chain and independent retail stores. Store location, organizational layout, merchandise planning and control, buying, pricing, and promotion. Prerequisite: MKT 301.
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MKT 325: Legal and Ethical Issues of Marketing on the Internet
3.00 Credits
University of Alabama in Huntsville
Discussion of legal issues and ethical issues associated with e-commerce and business uses of the internet. Topics include privacy issues, security, intellectual property, and internet content licensing.
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MKT 332: Buyer Behavior
3.00 Credits
University of Alabama in Huntsville
Interdisciplinary and organizational approach to analyze and interpret consumer buying habits and motives and the resultant purchases of goods and services. Purchaser's psychological, economic, and socio-cultural actions and reactions as they relate to better understanding of consumption. Prerequisite: MKT 301.
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MKT 342: Promotional Strategy
3.00 Credits
University of Alabama in Huntsville
Promotional techniques available to marketing management. Consumer behavior and communication process by which products can be effectively promoted. Specific tools of personal selling, advertising, sales promotion, and publicity as components of overall promotional strategy. Prerequisite: MKT 301.
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MKT 343: Marketing Research Design
3.00 Credits
University of Alabama in Huntsville
Introduction to the principles and purposes of marketing research; relationship to other marketing functions and marketing information systems, data sources, review of research methodologies and ethical considerations. Prerequisites: MKT 301.
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MKT 344: Marketing Research Applications
3.00 Credits
University of Alabama in Huntsville
Application of the principles and purposes of marketing research; laboratory, field and historical research methodologies, experimental design, sampling procedures, questionnaire design, and data analysis. Prerequisites: MSC 287, MKT 301, 343.
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MKT 345: Market Channel Structure and Strategy
3.00 Credits
University of Alabama in Huntsville
Marketing channels as a functional area and the alternative choices available to marketing management in developing overall marketing strategy. Institutional structures and dynamic interrelationships in distribution logistics. Prerequisite: MKT 301.
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MKT 400: Strategic Issues in Logistics
3.00 Credits
University of Alabama in Huntsville
The course introduces students to practical logistical challenges and planning issues that are important in reconciling and rationalizing both strategic and tactical problems. Prerequisites: MKT 301 and senior standing.
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MKT 405: New Venture Strategies
3.00 Credits
University of Alabama in Huntsville
Theory and application of both marketing and management strategies for start up, operation and control of new ventures. The course also discusses the role of entrepreneurship in the economy. Prerequisites: MGT 301, MKT 301, and senior standing.
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MKT 410: Transportation and Logistics
3.00 Credits
University of Alabama in Huntsville
An analysis of transportation and logistical services to include customer service, distribution operations, purchasing, order processing, facility design and operations, carrier selection, transportation costing, and negotiation. Prerequisite: MKT 301.
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