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Course Criteria
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4.00 Credits
This course is a study of the use of technology that can be utilized to help business marketing. Through this course, the student will learn about technology-related advertising and Marketing, Online and Offline Market Research, Data Collection, Domain Names, Advertising Options, Email Marketing, Search Engines, Web Site Monitoring, Incentives. A research paper required.
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4.00 Credits
Human resource management is the study of managing a workforce to perform at optimum capacity. The Human Resource Management Effectiveness course focuses on the positive effects that an effective human resource management strategy may have on organizational culture, job satisfaction, recruitment and retention, and organizational performance. Students will select an organization and complete a Human Resource Management Audit of existing HR management practices and extrapolate the effects of alternate HR management practices on the organization and its performance in the marketplace.
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4.00 Credits
This course demonstrates how essential communication is in conjunction with the practices that each organization, both for profit and not-for-profit, can employ to become more efficient and effective in everyday activities. While strengthening reading, writing, and presentation skills, topics presented include basic communication principles, interpersonal communication with in the organizational structure, literacy and employee communication, current and controversial issues including ethical issues, crisis communication management, and the effects of emerging communication technologies. A research paper is required.
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4.00 Credits
As a general business student you must be able to integrate the knowledge and skills you have learned in other administration and business courses such as accounting, finance, marketing, and management. This is a capstone course and should be taken only by students nearing completion of the program, Bachelor of Science in Business Administration General Business. Prerequisite: The program exit exam will be administered as part of this course. Within 12 hours of graduation.
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4.00 Credits
This is course utilizing products and learned concepts from concentration specific courses including starting a business real or simulated, writing a business plan, developing operating instructions, constructing a budget, building a web site to advertise, determining number of employees, outfitting the company with hardware and software, designing brochures, creating an advertising plan) using skills/concepts learned throughout this program. This is a capstone course and should be taken only by students nearing completion of the program, Bachelor of Science in Business Administration Information Communication. The program exit exam will be administered as part of this course. Prerequisite: Within 12 hours of graduation.
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4.00 Credits
A personal and professional development course, e-Portfolio in Information Systems Management will require a student with Senior Standing to prepare a full, professional portfolio of the student's goals. For example, the student will prepare, as a minimum: full resume, samples of research, creation of a prospectus for employment in IS Management, identify in proper written format an areas of interest in the field, and the design of other materials to be identified by instructor and student. This is a capstone course and should be taken only by students nearing completion of the program, Bachelor of Science in Business Administration Information Systems Management. The program exit exam will be administered as part of this course. Prerequisite: Within 12 hours of graduation.
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4.00 Credits
Supervised occupational work experience (minimum of 300 hours, paid or un-paid) in an approved concentration-related occupation, accompanied by ongoing discussions via distance learning. Portfolio reflecting internship experiences required. A research paper is required. Prerequisite: Senior class standing and departmental approval.
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4.00 Credits
As an art and a science, marketing is undergoing dramatic and exciting changes while it remains one of the most critical functions in today's national and international business climate. Covers basic marketing theory and terminology as applied to domestic and international marketing opportunities and problems. Identify and evaluate marketing data and based on that data develop workable programs to solve problems and capitalize on opportunities.
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4.00 Credits
Topics include the legal definition of a non-profit entity, how to organize a non-profit business, frequently-asked questions, IRS 990 issues, how a well-functioning board operates within a non-profit organization, CEO role, fund raising, capital campaigns, and grant writing. A research paper is required.
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4.00 Credits
This course explores the challenges and opportunities facing individual and families involved in business relationships. Topics addressed include family-business culture, entrepreneurial influences, key issues and conflicts, career planning, succession and strategic planning, counseling and consulting, professional support relationships and survival skills in the family business.
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