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Course Criteria
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3.00 Credits
The class is designed to achieve the following outcomes: an ability to research, photograph, organize and present a group photographic project documenting some aspect of our region. Repeatable for credit.
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3.00 Credits
History and analysis of non-fiction documentation via radio, film and video. Each student will write a treatment and shooting script for a documentary and participate in the development of a television documentary program. Repeatable for credit.
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3.00 Credits
The course is designed to achieve the following learning outcomes: an ability to analyze an advertising and/or public relations campaign situation; an ability to identify salient issues relative to the market, consumer, media and product; an ability to construct a research plan; proficiency in conducting primary and secondary research using selective research methodologies drawn from content analysis, historical-critical analysis, survey, in-depth interview and focus groups. The PRSSA campaign topic is used and student membership in PRSSA is required for the Public Relations Campaign. The AAF campaign topic is used for the advertising campaign and student membership in AAF is required for the advertising campaign.
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3.00 Credits
The course is designed to achieve the following learning outcomes: proficiency in the design and production of a strategic campaign document using the AAF topic and/or the Bateman Study. That includes a situation analysis, a market plan, a media plan, a promotions plan, a public relations plan, an advertising plan, a budget, a campaign schedule and a plan of evaluation, oral presentation of the campaign at the annual AAF competition and/or Bateman competition. Membership in AAF is required for the AAF topic, membership PRSSA is required for the Bateman Study.
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3.00 Credits
Students in this course will develop portfolio elements such as advertisements, logos, posters, brochures and banner ads. The course is for students who are interested in working in a creative department of an ad agency or in-house advertising department. Individual portfolio elements are sent out for evaluation to working professionals from the local area, the region and the nation. In order to be part of a student's portfolio, the piece must have been approved by at least one outside source. At the end of the semester, students will have at least 12 approved pieces for their portfolios and will have both a physical portfolio and an online portfolio.
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3.00 Credits
This course is designed as a practical, hands-on experience for students to learn about the working functions of small press ventures such as the production of a literary magazine and/or a chapbook. This course is delivered through lectures, demonstrations, and supervised group activities. For example, students participate on editorial teams, curate illustrations, design book covers, organize reading tours, and develop marketing plans. All student projects are presented in class to demonstrate the process of producing a literary magazine and/or chapbook. Same as ENGL 462.
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1.00 - 12.00 Credits
Communication/Mass Communication Internship 1-12 credits. Students need to be a major in the School of Communication and Journalism. A maximum of 12 internship credits may be applied to the degree (Communication Studies students may apply 6 credits to the major). Students must be of junior standing.
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1.00 - 4.00 Credits
Study of a particular mass communication topic: exploration of emerging issues, methodologies, and new technologies related to the study or application of mass communications theory not addressed in other courses. May be repeated when topic varies.
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3.00 Credits
A capstone seminar designed to provide students with an opportunity to produce an online publication. Repeatable for credit.
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3.00 Credits
Capstone course for Communication Studies majors; proposal, completion, and presentation of projects; pre-professional skills; written exam integrating and applying knowledge from separate courses. Grade of "C-" or higher is required for graduation.
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