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Course Criteria
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3.00 Credits
The course focuses on the promotion of sports through marketing, sales and public relations in a seminar with experts in sports and related industries. Sports Promotions is designed to achieve the following learning outcomes: 1) develop an understanding of the role sports promotions plays in building relationships with target publics; 2) develop an understanding of the role that sports promotions plays in communicating information; 3) develop an understanding of how to construct a sports promotions tactic; 4) develop an understanding of the tactical implementation of a sports promotion; 5) develop an ability to evaluate the effectiveness of a sports promotion tactic; and 6) provide an experiential opportunity to plan, implement, and evaluate a sports promotion activity.
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3.00 Credits
Event planning is a course designed to explore the public relations role that a special event(s) plays in building and maintaining a relationship(s) with a target audience(s), as a part of an integrated marketing communications plan (IMC). This course provides both a theoretical and experiential exposure to the processes of planning, implementing, and evaluating a special event. The learning outcomes of the course are to: 1) develop an understanding of the strategic role that special events plays as a part of an IMC plan; 2) develop an understanding of the project management process employed to develop a special event as a public relations tactic; 3) develop an understanding of the components involved in effectively designing the public relations special event; 4) develop an understanding of how to implement special events as a public relations tactic; 5) develop an understanding of the process used to evaluate the effectiveness of a public relations special event; and 6) provide an experiential learning opportunity in the planning, implementation, and evaluation of a public relations special event.
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1.00 - 3.00 Credits
Study of a particular mass communication topic: exploration of emerging issues, methodologies, and new technologies related to the study or application of mass communications theory not addressed in other courses. May be repeated when topic varies.
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1.00 - 3.00 Credits
Practical experience in a performance activity in communication.
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3.00 Credits
Study of ethical considerations in advertising, journalism and public relations as well as major contemporary issues in the mass media. Emphasis will be placed upon research findings regarding mass media effects and the resultant alternatives for policymakers, practitioners and consumers.
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3.00 Credits
Focuses on the study of communication processes, the management of meaning through symbolic interactions, within organizational contexts. To study symbolism is to explore how meanings on which people base action are constructed, communicated, contested, and changed. The first part of the class examines perspectives/theories of organizing and communication. The second part of the class investigates specific topics of organizational communication research (e.g., power, technology, democracy).
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3.00 Credits
This course familiarizes students with the history and current trends in small press publishing. Course topics include acquisitions, editing, marketing, publicity, finances, copyright, electronic publishing, literary magazines, and children's & YA publishing.
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3.00 Credits
Examination of the legal and constitutional history of freedom of speech and press, and a consideration of the legal philosophy bearing upon the communications media and a system of freedom of expression. Students will explore leading cases involving freedom of speech, press, assembly and petition.
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3.00 Credits
As a result of actively participating in the course, students should be able to: (1) Understand changing media consumption and production patterns as media increasingly converges on the Web, (2) gain and build proficiency in writing and crafting media messages designed specifically for Web presentation, (3) identify and use evolving mass communication methods not solely available to print or broadcast media, and (4) understand best writing practice for connecting with Web-based audiences.
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3.00 Credits
Feature Writing is designed to achieve the following outcomes: proficiency in writing feature stories for publication in a print or an online media outlet; develop an understanding of the process of writing features; competency in adapting to the variances required in a feature story when the medium of publication changes; and competency in pitching potential feature stories to editors, as well as the process of adapting feature stories to meet requisites imposed by paying clients.
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