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  • COMM 353: Producing Sports Audio and Video

    3.00 Credits
    Minnesota State University Moorhead

    A course designed to teach the principles and techniques of audio and video production for use in online and live sporting event situations. The learning objectives of this course include: to develop an awareness and understanding of the audio and video techniques of production employed in a sports broadcast situation; to develop an entry level proficiency in the use of audio and video production equipment; to develop an understanding of the process to stream audio and video messages over the internet and/or on a stadium display board; to demonstrate an ability to function effectively as a member of a sports broadcasting production team; and to demonstrate an ability to produce a live or recorded broadcast that meets an entry-level standard of excellence in the sports broadcasting industry.
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  • COMM 354: Social Media Metrics

    3.00 Credits
    Minnesota State University Moorhead

    A course designed to teach the principles, processes, and techniques of evaluating the social media choices using industry established metrics. The learning objectives of this course include, to: 1) develop an awareness and understanding of the social media measurement process; 2) develop an awareness and understanding of the various metrics available for measuring social media objectives; 3) develop an understanding of the criteria involved in selecting an appropriate metric for measuring a given outcome; 4) provide an experience in the measurement of an objective(s) in a social media campaign; 5) develop an understanding of the process of analyzing and interpreting the data generated in a social media campaign; and 6) develop an understanding of the process of reporting the results of measurement in a social media campaign.
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  • COMM 365: Media Planning

    3.00 Credits
    Minnesota State University Moorhead

    The course is designed to develop an understanding of the principles involved in the selection of media; proficiency in the evaluation of syndicated media research; proficiency in planning the strategic use of media placements; proficiency in the estimation of media costs; proficiency in the execution of media buys at the local and national levels; and proficiency in the development of a media schedule.
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  • COMM 366: Personal Selling

    3.00 Credits
    Minnesota State University Moorhead

    A practical course in professional selling that explores the role of personal selling in the marketing mix and the development of effective techniques for the modern sales executive.
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  • COMM 373: Radio/Television Performance

    3.00 Credits
    Minnesota State University Moorhead

    Theory and practice in the professional areas of radio and television performance, from auditioning through final tapings.
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  • COMM 375: Strategies and Tactics in Public Relations

    3.00 Credits
    Minnesota State University Moorhead

    The course is designed to achieve the following learning outcomes: 1) analyze a public relations case study and identify the salient issues; 2) identify the defined objectives in a case study; 3) develop an awareness and understanding of the strategies and tactics employed in a case study; 4) develop an awareness and understanding of the analytics used to evaluate the achievement of both impact and output objectives in a case study; 5) accumulate a repertoire of strategic public relations strategies and tactics that can be used to respond to a future PR situation; and 6) construct a written plan of professional, entry-level, proficiency that delineates a public relations response to a challenge, opportunity or problem in public relations.
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  • COMM 376: Crisis Communications

    3.00 Credits
    Minnesota State University Moorhead

    Crisis Communications is a course designed to develop an awareness and an understanding of the principles and communication processes used to respond to a crisis that threatens the image, credibility and/or viability of an organization. Topics include the typologies of a crisis, the stages of a crisis, the process of developing and administering a comprehensive crisis communications plan, the strategies and tactics of messaging and interacting with media and other key publics in a crisis setting, and an examination and critique of case histories of an organization's response to an actual crisis. Learning outcomes for this course are to: 1) develop an awareness and an understanding of the principles and communication processes used to respond to a crisis situation that threatens the image, credibility, and/or viability of an organization; 2) identify and characterize the typologies of a crisis and the chronological stages of a crisis; 3) explore the processes of developing and administering a comprehensive crisis communications plan; 4) develop proficiency in using the strategies and tactics of messaging in a crisis setting; and 5) critically evaluate case histories of organizational responses to actual crises.
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  • COMM 379: Ad Agency Practicum

    3.00 Credits
    Minnesota State University Moorhead

    Flypaper Creative Services is a student-run ad agency centered in FR 256. The agency interacts with actual clients, mostly nonprofits or start-up companies, and produces materials like posters, brochures, advertisements, television and radio commercials, web sites and/or marketing plans. Participants in the agency serve as account managers, copywriters or designers. Participation in this class is by special permit only, granted to those who demonstrate competence in the areas of design, copywriting and account management. Participants receive three credits per semester and are encouraged to participate for more than one semester.
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  • COMM 380: Foundations of Sports Communication

    3.00 Credits
    Minnesota State University Moorhead

    The theory and practice of sports communication exploring its role in sports programming and its potential as a communication's career. The course will examine the nature and processes of strategic sports communication in the sports organization as well as its establishing and maintaining relationships with its targeted publics.
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  • COMM 381: Sports Information and the Media

    3.00 Credits
    Minnesota State University Moorhead

    The course deals with the role of the sports information director in creating sports publicity. Attention is concentrated on how the sports information director serves as an information broker between organizations, both professional and amateur, and media outlets.
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