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Course Criteria
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3.00 Credits
A course for students in advertising and public relations that includes experiences in the process of writing, editing and adapting advertising and public relations messages intended for targeted publics involving multimedia delivery platforms. The course focuses on the process and principles of writing, copy-editing, adapting messages for multimedia platforms, publication design, and evolving stylistic considerations in the advertising and public relations profession, as well as assessing message effectiveness.
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3.00 Credits
An introduction to the study of radio and television news. Students will study the field of broadcast journalism in the United States; the terminology associated with both radio and TV news, and broadcast writing style. Students will gain an understanding of foundational interviewing, storytelling and editing skills in order to produce stories for both radio and television news.
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3.00 Credits
Reporting is designed to achieve the following outcomes: proficiency in writing both hard news and soft news; experience in integrating writing, editing and design through teamwork; competence in using Associated press style, grammar and syntax, as well as on-line and off-line research sources; skill in interviewing; and acquire an understanding of the theory and contemporary practice of journalism.
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3.00 Credits
Examines the theory and criticism of rhetoric from its beginnings in classical times to its contemporary development. Discusses classical, British, contemporary, and postmodern theories of rhetoric and rhetorical criticism. MnTC Goal 6.
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3.00 Credits
This course will explore the logical and psychological theories of persuasion as they occur in a range of communication situations.
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3.00 Credits
Through lecture, writing, and discussion, students will explore the discipline of communication including basic theories of interpersonal, group, intercultural, and organizational communication.
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3.00 Credits
This course examines the application of communication theories in the context of training and development. Development, design, and presentation of training materials will be covered, along with facilitation of training sessions. Class includes significant experience in program development and implementation.
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3.00 Credits
Research in communication studies employs a variety of empirical methods to generate theories about human communication phenomena. This class introduces students to social-scientific methodologies including quantitative and qualitative approaches. Students are expected to both critically evaluate research and perform original research related to the discipline.
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3.00 Credits
The course is designed to develop additional proficiency in terminology, design principles, use of software, critical analysis, and the publication ready production of projects in layout and typography. Learning outcomes are to: 1) develop additional proficiency in the terminology of layout and typography; 2) develop additional proficiency in the design principles used in layout and typography; 3) develop additional proficiency in the use of software used in layout and typography; 4) develop additional proficiency in the critical analysis of layout and typography; and 5) develop additional proficiency in the production of publication ready projects in layout and typography.
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3.00 Credits
Copy Editing is designed to achieve the following outcomes: competence in using Associated Press style, grammar, and syntax; skill in headline writing, cutline writing, photo and graphic editing, page layout and design; experience in producing a newsletter through the integration of writing, editing, and design; knowledge of current affairs; and an understanding of the theory and contemporary practice of copy editing.
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