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Course Criteria
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3.00 Credits
Integration of basic functions of marketing, finance, production, and behavioral sciences. Emphasis on organizational environments and development and implementation of competitive strategies that respond to social, political, and economic conditions from perspective of top management.
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3.00 Credits
Teams of two to four students provide hands-on management assistance, analysis, and other consulting to existing small businesses or economic development agencies.
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3.00 Credits
Marketing goods and services to organizations. Emphasis on differences between marketing to organizations and consumers. Derived demand, long-term trade relationships, contact, negotiations, channels, promotion, physical distribution, product development, markets.
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3.00 Credits
(3 cr; SP-3701, SBE candidate or ?; A-F only) Promotional planning. Emphasis on planning for advertising, sales promotion, public relations/publicity, direct marketing, and personal selling. Importance of integrated marketing communications to organizations.
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3.00 Credits
Buyer behavior and implications for marketing strategy. Emphasis on information processing concepts, influences on behavior, and decision-making processes from both conceptual and pragmatic perspectives. Students requiring graduate credit must complete additional coursework.
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3.00 Credits
Planning, directing, and controlling an organization's marketing activity, including formulating marketing objectives, strategy, and tactics. Interpretation of information in decision making and strategy formulation. Case analysis used to develop marketing problemsolving, communication, and organization skills.
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3.00 Credits
Theory and practice of staffing work organizations. Emphasis on design and implementation of staffing systems, legal requirements, and career planning.
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3.00 Credits
Theory, design, and practice of employee compensation systems. Impacts of compensation, economic and institutional forces influencing employer compensation policies and practices, supplemental forms of compensation and administrative practices.
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3.00 Credits
Design, implement, and evaluate human resource development systems. Elements of program planning and delivery: learning theory, needs analysis, objectives, training methods and coaching, presentational skills and techniques, assessment processes, and transfer strategies.
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3.00 Credits
Nature of and basis for contractual relationships between employers and unions. Emphasis on background of labor movement, union organizing, bargaining relationships, labor law, and contemporary trends in private and public sector labor relations.
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