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Course Criteria
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3.00 Credits
3 s.h. Study of the merchandising of specialty goods and services. Specific techniques of merchandising specialty goods are analyzed from the retailer's point of view. Characteristics of specialty goods and consumer buying habits are studied. Prerequisite: MM 2400.
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3.00 Credits
3 s.h. Study of the basic principles and recent developments in the textile industry consumer products arena. Properties of natural and synthetic fibers, yarn, fabric structures, and finishes related to the consumer's end use, performance requirements, and care. Analysis of consumer textile legislation, identification, and labeling are covered. Prerequisite: MM 1090
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3.00 Credits
3 s.h. Study of the various facets of visual merchandising, encompassing retail merchandise presentation, displays, store planning, signage, lighting, and fixtures. Discussion of the merchandising and design criteria for point-of-purchase, exhibits, and special promotions. The merchandising and design aspects emphasized.
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3.00 Credits
3 s.h. Study of dress and accessories from ancient times to present day; emphasis on aesthetic, social, political, and economic influences; influence of recurring styles on present fashion.
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3.00 Credits
3 s.h. Merchandising functions of retail buying with emphasis on the varied techniques used for planning, executing, and evaluating merchandise. Prerequisites: CIS 2250 or 2380, MGT 2360, MKT 2440.
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2.00 Credits
2 s.h. Investigates the growing world of the cyber store and the scope of on-line retailing. Examination of the different types of e-tailers: traditional "bricks and mortar" store web sites, shopping service "malls" accessed through Internet service providers, and large-scale onlineauction and off-price retail sites. Goods and service e-tailors, both profit and non-profit, are analyzed. E-tail web consumers and their buying patterns are examined.
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4.00 Credits
4 s.h. Basic principles of design and color related to lodging interiors and exteriors; emphasis on planning, selecting, and furnishing environments for both commercial and consumer needs.
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2.00 Credits
2 s.h. An in-depth study of a wholesale market district emphasizing history, creation, production, and distribution of consumer goods. On site visit for a three-to-five day period.
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2.00 Credits
2 s.h. Applications of merchandising planning concepts utilizing computer systems. Development of processing tasks using merchandising case studies. Simulation problem solving. Prerequisites: MM 3480, CIS 2380.
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