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MKT 3660: Business Marketing
3.00 Credits
Madonna University
3 s.h. A study of business marketing as a specialization. Examines characteristics of the industrial marketplace and emphasizes key differences from the consumer goods marketplace. Topics include: value analysis, current market analysis, marketing mix management techniques, how business organizations buy, product development, pricing, competitive bidding and control of costs, and developing and evaluating business marketing strategies. Prerequisites: ACC 2010, MGT 2360 and MKT 3070.
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MKT 3660 - Business Marketing
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MKT 3730: Principles of Advertising
3.00 Credits
Madonna University
3 s.h. Intended for students with career plans in advertising and related fields. Emphasis on application of theory and strategies. Students develop and apply marketing and creative skills in analyzing advertising problems and preparing advertisement concepts for consumer and business marketing. Examination of the strategic, practical, and ethical dimensions of advertising through applications. Prerequisite: MKT 3070.
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MKT 3730 - Principles of Advertising
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MKT 3870: Sales Management
3.00 Credits
Madonna University
3 s.h. Introduction to organization and direction of sales programs, involving personal selling activities and integration of sales efforts with other marketing elements of the firm, implementation of sales programs, selection of appropriate sales personnel, designing and implementing sales policies and procedures, evaluation and control of sales force performance. Prerequisites: MKT 2440 and MGT 2360.
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MKT 3870 - Sales Management
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MKT 4370: Marketing Hospitality Services
3.00 Credits
Madonna University
3 s.h.
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MKT 4370 - Marketing Hospitality Services
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MKT 4560: Marketing Management
3.00 Credits
Madonna University
3 s.h. A study of the overall marketing strategy pertaining to problems experienced in today's economy, utilizing a case study method. Emphasis on physical distribution, cost analysis, and effective pricing. Prerequisites: QS 3550 and QS 4230, minimum of 12 s.h. in marketing, and senior standing.
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MKT 4560 - Marketing Management
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MKT 4710: Brunch with an Expert Seminar
1.00 Credits
Madonna University
1 s.h.
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MKT 4710 - Brunch with an Expert Seminar
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MKT 4710-4750: Seminars
3.00 Credits
Madonna University
1-3 s.h. (max. 4 s.h.) Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 s.h. of seminars.
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MKT 4710-4750 - Seminars
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MKT 4720: Literature Review Seminar
3.00 Credits
Madonna University
3 s.h.
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MKT 4720 - Literature Review Seminar
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MKT 4730: Research Seminar
3.00 Credits
Madonna University
3 s.h.
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MKT 4730 - Research Seminar
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MKT 4740: General Topic Seminar
1.00 - 3.00 Credits
Madonna University
1-3 s.h.
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MKT 4740 - General Topic Seminar
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