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Course Criteria
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3.00 Credits
A study of the marketing principles, variables, institutions, target markets, marketing mix and the development of marketing strategy. Prerequisite: ENGL110. (3,0) 3
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3.00 Credits
The study of personal selling and its requirements. Topics included are buyer behavior, sales presentations from prospecting to closing the sale, and overcoming objections. Sales interviews by students are an integral part of the course. (3,0) 3
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3.00 Credits
A practical and theoretical application of marketing science to the sports and entertainment industry. Prerequisite: MRKT281 or permission of instructor. (3,0) 3
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0.00 - 999.00 Credits
No course description available.
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3.00 Credits
A study of the theories, concepts, impacts, and contemporary issues unique to sports and events marketing, including the marketing of athletes, teams, leagues, celebrities, entertainment, and special events. Prerequisites: Pre-Business core, MRKT281, or special permission of instructor. (3,0) 3
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3.00 Credits
A study of behavioral concepts related to consumer behavior. Attention is directed toward understanding consumer needs, perceptions, attitudes, intentions and behavior within a strategic and managerial framework. Topics include the differences of complex decision making and habit and between high and low involvement decision making. Emphasis is on predicting and understanding purchase behavior for best firm/consumer needs' match. Prerequisite: Completion of Pre-Business Core and MRKT281. (3,0) 3
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3.00 Credits
A study of the impact the Internet and other digital technologies have on the marketing of goods, services and ideas. Course will examine current e-marketing environment, strategy and management issues including consumer behavior, segmentation and targeting, differentiation and positioning, product, price, distribution, communication and customer relationship management. Ethical and legal issues will also be addressed. Prerequisites: Completion of Pre-Business Core and MRKT281 (3,0) 3
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3.00 Credits
A study of the principles and practices unique to service providers. The focus of this course is to examine how the marketing of services differs from traditional marketing principles/concepts applied to goods and the alternative strategies for service providers to improve service marketing effectiveness and customer interactions. Prerequisite: Completion of Pre-Business Core and MRKT281. (3,0) 3
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3.00 Credits
A study of the principles and practices in various advertising media such as newspaper, radio, television, outdoor and direct mail; consideration of creative methods, consumer behavior, measurement of effectiveness and coordination with other aspects of the promotional program. Prerequisite: Completion of Pre-Business Core and MRKT281. (3,0) 3
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3.00 Credits
A study of the field of retailing. A survey of retail institutions; store location and organization; buying and merchandising techniques; retail advertising, sales promotion and image; human resource policies; and store protection. Prerequisite: Completion of Pre-Business Core and MRKT281. (3,0) 3
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