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  • ADVG 222: Principles of Advertising

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Scope and purpose of advertising; advertising cycles; writing copy and slogans; trademarks; methods of visualizing; advertising layout; printing, newspaper, magazine, radio, television, billboard, transportation, direct mail, specialty, point-of-sale, and other special forms of advertising, packaging and labeling; testing of ads, advertising agencies and campaigns; advertising laws. Typically Offered Fall, Spring, Summer
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  • ADVG 297: Special Studies in ADVG

    1.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 1 This special studies course has been designed to allow students to work closely with a faculty member to pursue a topic of specialized interest. Topics for study and project requirements will be negotiated jointly between the faculty member and the student. Typically Offered on Demand.
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  • ADVG 312: Advertising Layout & Production

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 2 hours. This course has a lab with 2 hours. Techniques in building the printed advertisement and television story boards: visualization of appeal, principles of design, indication of photography and illustration, color usage, and production processes. The use of typography as a design element. A brief introduction to printing processes and paper stocks. Preparation of layout for various media (includes use of mock-ups and prototypes). Requires: ADVG 222 and GRDE 118Typically Offered Fall, Spring
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  • ADVG 324: Advertising Copy

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Nature and purpose of advertising copy, essential principles of construction. Use of specific product benefits and selling points, headline writing, use of human interest material, preparation of radio and television commercials, print ads and supplementary media, copy presentation skills. Requires: ADVG 222 and ENGL 250 Typically Offered Fall, Spring
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  • ADVG 334: Fundamentals of Media

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. An introductory examination of the advertising media industry with particular emphasis on the individual media themselves. Focuses on understanding the role of, examining the structure and operation of, and gaining a working knowledge of the use of the individual media. Project assignments focus on analysis and application of space/time rates and research data pertaining to the individual media. Requires: ADVG 222 Typically Offered Fall Only
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  • ADVG 375: Business-to-Business Advertising

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. A study of business-tobusiness advertising strategies and techniques with emphasis on its use in improving the salesperson's productivity. Explores business market places and industrial purchasing behavior, advertising department organization and integration with other marketing efforts, focusing on a detailed review of the creative and media functions performed in the context of business-to-business marketing and sales objectives. Requires: ADVG 222 and junior status Typically Offered Spring, Summer
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  • ADVG 376: Media Strategy & Tactics

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. A detailed examination of the process of developing advertising media strategy and the building and execution of an advertising media program. Emphasis is placed on understanding the functional relationships affecting and within advertising media planning and the emergence of an effective media program from this planning activity. Project assignments focus on using and understanding advertising media concepts and research data and on structuring advertising media plans. Requires: ADVG 334 Typically Offered Spring Only
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  • ADVG 397: Special Studies in ADVG

    1.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 1 This special studies course has been designed to allow students to work closely with a faculty member to pursue a topic of specialized interest. Topics for study and project requirements will be negotiated jointly between the faculty member and the student. Typically offered on Demand.
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  • ADVG 485: Retail Promotion

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. A comprehensive examination of the retail promotion environment with particular emphasis on the planning of retail promotion. Special attention is given to the composition of the overall retail promotion mix and the use of advertising as part of this mix. Students will prepare and present a detailed retail promotion program for a selected retail business. Requires: ADVG 222 and RETG 337 or instructor approval Typically Offered Fall, Spring, Summer
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  • ADVG 486: Advertising Management

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Problems of advertising management from viewpoint of national, international or regional advertiser, or advertising agency. Includes principles of management, organization, preparation and presentation of advertising plans, budget and cost controlled, agency relations, personnel management and evaluations of effectiveness. Requires: Advertising majors with senior status, or instructor permission. Typically Offered Fall, Spring
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