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Course Criteria
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1.00 Credits
College: College of Business Department: Marketing Credit Hours: 1 This course has a lecture with 1 hour. A survey of the public relations profession including history, academic preparation, required skills and knowledge, employment opportunities and career progression. Assesses the student's personal interests, characteristics and abilities to pursue and succeed in a public relations career. Typically Offered Fall Only Special Topics in PREL
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1.00 Credits
College: College of Business Department: Marketing Credit Hours: 1 This course has a lecture with hours. This course has a lab with hours. Special Topics in PREL - 100 Level. This course covers various topics taught by diverse faculty and may not be offered every semester. Typically Offered On Demand
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4.00 Credits
College: College of Business Department: Marketing Credit Hours: 4 This course has a lecture with 3 hours. This course has a lab with 2 hours. An in-depth overview of written communications skills and techniques required for professional public relations practice. Emphasis on news, feature, editorial and publication writing and editing as applied to tactical programs. Pre-Requisites: ENGL 150 with a grade of B or better or instructor approval. Typically Offered Fall, Summer
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3.00 Credits
College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Nature and function of public relations and how it is applied to build positive relationships for business, government, educational, sports, non-profit and other organizations. Explores the production and use of public relations brochures, news releases, newsletters, audiovisuals, the Internet, special events and other tools. Studies the effective application of these tools to strategic and tactical public relations programs. Pre-Requisites: ENGL 150. Typically Offered Fall, Spring, Summer
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3.00 Credits
College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Survey of the development and production of public relations tools used by professionals to build and enhance relationships with an organization's key publics. Analysis of resources, rationale and techniques leading to the hands-on production of a variety of written, verbal and visual communications tools such as news releases, newsletters, fact sheets, audiovisual presentations, brochures, television interviews and institutional advertisements. Pre- Requisites: ENGL 150 and 250 with a grade of B or better and PREL 240 or Instructor approval. Typically Offered Fall, Spring
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3.00 Credits
College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Application of public relations tools and techniques to tactical programs designed to develop and strengthen positive relationships with an organization's publics. Strategic planning processes will be applied to employee, community, media, government, marketing, investor and other programs to achieve clearly-defined public relations objectives for a real client. Pre-Requisites: PREL 341 or instructor approval. Typically Offered Fall, Spring
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1.00 Credits
College: College of Business Department: Marketing Credit Hours: 1 This course has a lecture with 1 hours. Group discussions, activities and speakers designed to enable the student to prepare for entering the public relations profession. Seminar includes management, career planning, developing a personal marketing plan, and other current topics. Pre- Requisites: Senior Status. Typically Offered Fall Only
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3.00 Credits
College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Analyzing public relations problems; policies and practices of various institutions and organizations in modern society through case studies. Specific additional emphasis in ethics and international public relations. Pre-Requisites: ENGL 150 and 250 with a grade of B or better and PREL 240. Typically Offered Fall Only
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1.00 Credits
College: College of Business Department: Marketing Credit Hours: 1 A semester long, internship program that integrates the student's academic study with on-site work experience in cooperating business, government, education or non-profit organizations. The internship is supervised by a public relations professional and is designed to enhance the student's coursework, personal development and professional preparation. Three-credit hours normally requires 15 or more hours of work per week. Pre- Requisites: Instructor approval. Typically Offered Fall, Spring, Summer
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1.00 Credits
College: College of Business Department: Marketing Credit Hours: 1 This special studies course has been designed to allow students to work closely with a faculty member to pursue a topic of specialized interest. Topics for study and project requirements will be negotiated jointly between the faculty member and the student. Typically Offered On Demand
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