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  • MKTG 436: Sales Management

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Principles and policies of sales organization; career opportunities; recruiting selection and training salespeople; motivation, supervision and evaluation of salespeople; compensation plans, territory and quota assignments; expense accounts and transportation. Pre-Requisites: MKTG 231 AND 321. Typically Offered Fall Only
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  • MKTG 441: International Marketing

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Focuses on the international marketer's sphere of operation, dwelling particularly on the uncontrollable environmental variables in foreign markets and how they affect the task of international marketing management. In-depth emphasis is placed on how the execution of product strategy, promotion strategy, distribution strategy, and pricing strategy is different from one country to another. The coordination of the marketing mix to achieve a total and effective international marketing program is the underlying objective of this course. Pre- Requisites: MKTG 321 and Senior status. Typically Offered Fall, Spring
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  • MKTG 466: Purchasing

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Purchasing functions and procedures; organization and operation of the purchasing department, selecting and managing sources of supply, control of quality, inventory, delivery, legal aspects of purchasing, contracts, international procurement, understanding the role of the buyer within the firm. Pre- Requisites: MKTG 321 or Instructor approval. Typically Offered Fall, Spring
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  • MKTG 472: Supply Chain Management

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Introduction to logistics management as a process of value added activities that synchronize supply and demand. Extensive review and analysis of transportation and physical distribution issues including channel management. Additional topics include warehousing operations, packaging and regulatory laws. Pre- Requisites: MKTG 321. Typically Offered Fall Only
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  • MKTG 475: Product Marketing

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Focuses on product strategy and the role of the product/brand manager. Subjects covered are opportunity analysis, industry and competitive analysis, pricing, promotion, distribution, strategic plan, and competitive advantage. Expansion, repositioning, new products, or line extension strategies are studied. Pre-Requisites: MKTG 321 AND STQM 260 Typically Offered Fall Only
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  • MKTG 476: Marketing Strategy

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Developing and executing marketing strategies, programs, audits, and plans. Emphasis on strategic and tactical marketing decisions through highly interactive case studies and presentations that require the application of a variety of analytical frameworks for making strategic marketing decisions. Specific cases leading to comprehensive case analysis, covering areas such as consumer and industrial goods, products and services, and profit and nonprofit organizations, ranging from manufacturers to retailers. Pre-Requisites: Senior Status or Instructor Approval. Typically Offered Spring Only
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  • MKTG 490: Special Topics in MKTG

    1.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 1 This course has a lecture with hours. This course has a lab with hours. Special Topics In MKTG - 400 Level. This course covers various topics taught by diverse faculty and may not be offered every semester. Typically Offered On Demand
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  • MKTG 491: MKTG Internship

    1.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 1 Work experience with cooperating employer organizations in business, industry, government, and education. The work experience is designed to be relevant to the student's academic pursuits, personal development, and professional preparation. The work experience must last a minimum of 15 weeks with total hours worked approved by the department head. Pre- Requisites: Completion Of 60 Semester Hours and Department Approval. Typically Offered Fall, Spring, Summer
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  • MKTG 497: Special Studies in MKTG

    1.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 1 This special studies course has been designed to allow students to work closely with a faculty member to pursue a topic of specialized interest. Topics for study and project requirements will be negotiated jointly between the faculty member and the student. Typically Offered On Demand
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  • MMBA 590: Special Topics in MMBA

    1.00 Credits
    Ferris State University

    College: College of Business Department: Management Credit Hours: 1 This course has a lecture with hours. This course has a lab with hours. Special Topics in MMBA - 500 Level. This course covers various topics taught by diverse faculty and may not be offered every semester. Typically Offered Fall, Spring, Summer
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