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  • MKTG 231: Professional Selling

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Basic course in selling, covering development of a sales personality, sales speech, opening and closing sales, buying motives and sales psychology, organization of sales talk, meeting objectives, suggestive selling, and building a customer following. Sales demonstrations in class are evaluated by both the class and the professor. Pre-Requisites: COMM 121 or COMH 121. Typically Offered Fall, Spring, Summer
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  • MKTG 290: Special Topics in MKTG

    1.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 1 This course has a lecture with hours. This course has a lab with hours. Special Topics in Marketing - 200 Level. This course covers various topics taught by diverse faculty and may not be offered every semester. Typically Offered Fall, Spring, Summer
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  • MKTG 322: Consumer Behavior

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. A study of the motivational factors influencing purchasing decisions. Emphasis is placed on the psychological, sociological and anthropological factors as they affect consumer decision making. Pre- Requisites: MKTG 321 AND PSYC 150. Typically Offered Fall, Spring, Summer
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  • MKTG 375: Mktg for Non-Profit Organizations

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Relationship and application of selected marketing principles to problems faced by foundations, health care agencies, government entities, charities, educational and human service agencies. Marketing efforts are concentrated on improving communication between an organization and its various publics. Pre-Requisites: MKTG 321. Typically Offered Fall Only
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  • MKTG 378: Marketing Data Analysis

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Statistical applications of specific marketing problems using market research data. Extensive use of computers to analyze marketing data and coverage of sample and inference procedures (confidence intervals, chisquare, t-tests, and ANOVA). Concentration on both statistical applications and summary report writing. Emphasis to career paths in many areas of marketing management, marketing research, and sales. Pre- Requisites: STQM 260 AND MKTG 321. Typically Offered Fall, Spring
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  • MKTG 383: Direct Marketing

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. An introduction to direct marketing with emphasis on database marketing, strategic business planning, importance of the offer, selecting and selling merchandise, business-tobusiness direct marketing, fundraising, mailing lists, magazines, newspapers, electronic media, co-ops, telemarketing, production, lead generation, direct marketing math, idea development, research, and integrating direct marketing into the overall marketing mix. Pre-Requisites: ADVG 222 AND MKTG 321. Typically Offered Fall, Summer
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  • MKTG 397: Special Studies in MKTG

    1.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 1 This special studies course has been designed to allow students to work closely with a faculty member to pursue a topic of specialized interest. Topics for study and project requirements will be negotiated jointly between the faculty member and the student. Typically Offered On Demand
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  • MKTG 410: Industrial Marketing

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Concepts of industrial marketing systems, its products and services, channels, promotion and pricing strategies. Marketing plan development for industrial products and services. Characteristics of industrial customers, market potential, and buying process. Pre-Requisites: MKTG 321. Typically Offered Fall Only
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  • MKTG 425: Marketing Research

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Methods for designing market research studies, methods of collecting data, problem formulation, sampling methods and techniques, data analysis, and research reporting. Students design and execute a complete research project in the following possible areas: advertising/promotion, customer satisfaction, target markets, sales, product development, pricing, or distribution. Pre-Requisites: STQM 260 AND MKTG 321. Typically Offered Fall, Spring, Summer
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  • MKTG 434: Advanced Selling

    3.00 Credits
    Ferris State University

    College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Methods and techniques for higher-level selling. Refine and polish sales skills with emphasis on application and practice of sales principles studied in prerequisite courses. Roleplay exercises are used along with video and audio recording. Pre- Requisites: MKTG 231 & MKTG 321 and Senior status. Typically Offered Spring Only
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