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BUS 4840: Ethics in Marketking
3.00 Credits
University of Detroit Mercy
The role of ethics in new and old product development, marketing research, distribution, channels, pricing, promotion, advertising and retailing management are discussed. Rights, duties and responsibilities of marketing managers and consumers in relation to safe, environment-protective, traditional values-preserving products and services are also discussed.
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BUS 487: Global Marketing Strategies
3.00 Credits
University of Detroit Mercy
Prerequisites: BUS 312 Explores and analyzes current global markets and marketing strategies in relation to their political, financial and cultural risk and opportunity. Specific topics include: global technological alliances for developing core competence, products and services; globalization versus customization of the product mix; great global product successes and failures; assessing global markets such as NAFTA, EU, LAIA and MERCOSUR, CIS, ECOWAS, ASEAN, China and the Pacific Rim; and ethics of global marketing strategies. (3 Credits)
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BUS 487 - Global Marketing Strategies
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BUS 4870: Global Marketing Strategies
3.00 Credits
University of Detroit Mercy
Explores and analyzes current global markets and marketing strategies in relation to their political, financial and cultural risk and opportunity. Specific topics include: global technological alliances for developing core competence, products and services; globalization versus customization of the product mix; great global product successes and failures; assessing global markets such as NAFTA, EU, LAIA and MERCOSUR, CIS, ECOWAS, ASEAN, China and the Pacific Rim; and ethics of global marketing strategies.
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BUS 489: Marketing Strategy
3.00 Credits
University of Detroit Mercy
Prerequisites: BUS 312 Senior Standing A capstone course discussing comprehensive marketing mix strategies. Current successful and unsuccessful products and services will be analyzed using a case format. (3 Credits)
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BUS 489 - Marketing Strategy
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BUS 4890: Marketing Strategy
3.00 Credits
University of Detroit Mercy
A capstone course discussing comprehensive marketing mix strategies. Current successful and unsuccessful products and services will be analyzed using a case format.
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BUS 4890 - Marketing Strategy
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BUS 492: Directed Studies in Business
3.00 Credits
University of Detroit Mercy
Prerequisites: Senior standing and approval of program director. An intensive study of special topics in the field of business, directed by members of the faculty. This course is generally open only to students with a cumulative grade point average of 2.75 or above who have achieved senior standing in business; it is designed to serve as an advanced elective course and cannot be used to substitute for required course work. (1-6 Credits)
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BUS 492 - Directed Studies in Business
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BUS 4920: Directed Studies in Business
1.00 - 3.00 Credits
University of Detroit Mercy
An intensive study of special topics in the field of business, directed by members of the faculty. This course is generally open only to students with a cumulative grade point average of 2.75 or above who have achieved senior standing in business; it is designed to serve as an advanced elective course and cannot be used to substitute for required course work.
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BUS 494: International Studies in Business
3.00 Credits
University of Detroit Mercy
Prerequisites: Senior standing and approval of program director. Study in one or more disciplines conducted abroad under supervision of members of the faculty. Course allows students to gain additional perspective on international business, with specific reference to the host country. (3-6 Credits)
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BUS 494 - International Studies in Business
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BUS 4940: International Studies in Business
3.00 Credits
University of Detroit Mercy
Study in one or more disciplines conducted abroad under supervision of members of the faculty. Course allows students to gain additional perspective on international business, with specific reference to the host country.
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BUS 499: Strategic Policy and Management
3.00 Credits
University of Detroit Mercy
Prerequisites: Senior standing in Business and completion of Business core or approved concurrent registration A capstone course in Business Administration. Through the study of actual business situations, the student diagnoses organizational problems and considers the various factors influencing policy formulation and implementation. (3 Credits)
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BUS 499 - Strategic Policy and Management
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