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  • BUS 3720: Sports Law

    3.00 Credits
    University of Detroit Mercy

    A study of law as it relates to professional sports with some analysis of amateur sports organizations such as the N.C.A.A. Emphasis is placed on the regulation of professional sports from individual contracts to anti-trust considerations. There is discussion of the regulatory structure within professional sports including the power of league commissioners. Because of the mass of material involved, emphasis will be placed on professional baseball, followed by comparison with the other major professional sports.
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  • BUS 382: Consumer Behavior

    3.00 Credits
    University of Detroit Mercy

    Prerequisites: BUS 312 A study of the variables that determine consumer buying behavior and decisions. Concepts and theories of individual and group purchase and consumption behavior are discussed including information processing, perception, interest, learning, attitudes, beliefs, motivation, personality, lifestyles, values, brand loyalty, adoption, diffusion and culture. Cross-cultural and international patterns of buying behavior are investigated. (3 Credits)
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  • BUS 3820: Consumer Behavior

    3.00 Credits
    University of Detroit Mercy

    A study of the variables that determine consumer buying behavior and decisions. Concepts and theories of individual and group purchase and consumption behavior are discussed including information processing, perception, interest, learning, attitudes, beliefs, motivation, personality, lifestyles, values, brand loyalty, adoption, diffusion and culture. Cross-cultural and international patterns of buying behavior are investigated.
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  • BUS 386: Business Research Methods

    3.00 Credits
    University of Detroit Mercy

    Prerequisites: BUS 312 MTH 214 A study of the marketing research process. Research methodologies are discussed in terms of problem identification and formulation, research and sampling design, data collection methods, data analysis, data interpretation and report development. Ethics of marketing research are discussed. (3 Credits)
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  • BUS 3860: Business Research Methods

    3.00 Credits
    University of Detroit Mercy

    A study of the marketing research process. Research methodologies are discussed in terms of problem identification and formulation, research and sampling design, data collection methods, data analysis, data interpretation and report development. Ethics of marketing research are discussed.
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  • BUS 387: Internet Marketing

    3.00 Credits
    University of Detroit Mercy

    Prerequisites: BUS 312 Investigates the newly developed Internet marketing opportunities in the cyberworld. The focus is on strategic Internet marketing. Major topics include: Internet market scanning, research and analysis; Internet market planning; developing and assessing corporate web sites; cyber-writing; Internet trade shows, advertising and promotions; e-mail marketing, and ethics of Internet marketing. (3 Credits)
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  • BUS 3870: Internet Marketing

    3.00 Credits
    University of Detroit Mercy

    Investigates the newly developed Internet marketing opportunities in the cyberworld. The focus is on strategic Internet marketing. Major topics include: Internet market scanning, research and analysis; Internet market planning; developing and assessing corporate web sites; cyber-writing; Internet trade shows, advertising and promotions; e-mail marketing, and ethics of Internet marketing.
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  • BUS 3880: Sports and Entertainment Marketing

    3.00 Credits
    University of Detroit Mercy

    The marketing of sports as well as entertainment-music-movies, video games, etc. has grown in importance as these leisure -time activities have had an increasing impact on pop culture. This course will examine the relevant data and theory in each of these areas, including the global marketplace. In addition, the course will connect ethics and social corporate responsibility to the marketing of sports and entertainment.
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  • BUS 4000: Global Sustainable Development

    3.00 Credits
    University of Detroit Mercy

    The course is comprehensive study of sustainable development. The three dimensions of sustainable development are discussed: economic, social, and environmental. The objective is to recognize the challenges of sustainable development; the opportunities and limits for the private sector in meeting these challenges; and prepare the student for the application of these concepts in functional business topics.
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  • BUS 4310: Advanced Investments

    3.00 Credits
    University of Detroit Mercy

    A continuation of Fundamentals of Investments, covering more specialized assets and more advanced analytical tools. Possible investment assets to be studied include options, futures, real estate and various mutual funds. In addition, the course provides further details related to stock and bond selection. The characteristics of the performance of an investor's total collection of assets (portfolio analysis) are also covered, as are various theories related to the valuation of individual assets. As in Fundamentals of Investments, the emphasis in the course is to convey the dynamic nature of this market to the student.
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