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  • MKT 465: Logistics and Supply Management

    3.00 Credits
    University of Massachusetts-Dartmouth

    Operating procedures and evaluation techniques involved in purchasing for consumption and conversion. The course focuses on the processing of materials and products moving into, through and out of a firm. Students will learn the role of logistics and supply management in business organizations. The course involves reading, lectures and case analysis. Formerly MKT 443.
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  • MKT 490: Special Topics in Marketing

    3.00 Credits
    University of Massachusetts-Dartmouth

    Prerequisites: Junior standing and MKT 211 for business majors only, or by permission of the department chairperson An opportunity for the faculty to propose a course and teach it as an elective to students who express interest in a particular subject. Topics will vary and be announced before registration is completed in the previous semester, may be repeated with change of content. May be repeated with change of content.
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  • MKT 495: Independent Study

    0.00 - 9.00 Credits
    University of Massachusetts-Dartmouth

    Conditions and hours to be arranged Prerequisites: Upper-division standing; for business majors only; permission of instructor, department chairperson, and college dean Study under the supervision of a faculty member in an area not otherwise part of the discipline’s course offerings.
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  • MKT 496: Directed Study

    3.00 Credits
    University of Massachusetts-Dartmouth

    Conditions and hours to be arranged Prerequisites: Permission of the instructor, department chairperson, and college dean; for business majors only Study under the supervision of a faculty member in an area covered in a regular course not currently being offered.
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  • MKT 500: Marketing Concepts

    3.00 Credits
    University of Massachusetts-Dartmouth

    A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making. MBA graduate courses are not open to undergraduates. See the Graduate Catalogue for general and program requirements.
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  • MKT 650: Marketing Strategy

    3.00 Credits
    University of Massachusetts-Dartmouth

    Strategy formulation for determining what marketing strategy can realistically accomplish, identifying internal and external factors that must be considered in developing longer term strategies, setting realistic marketing and financial objectives and organizing for successful implementation of strategies. Students undertake assignments that allow them to examine both successful and unsuccessful strategies. MBA graduate courses are not open to undergraduates. See the Graduate Catalogue for general and program requirements.
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  • MKT 670: Interactive Marketing

    3.00 Credits
    University of Massachusetts-Dartmouth

    Impact of interactive communication technologies on the world of marketing and marketing communications, today and projected for the future. The course emphasizes developing practical strategies for the new interactive media and putting those strategies to work in profitable marketing programs. Internet strategies will be emphasized in terms of both the collection and dissemination of information. Students will design and implement an interactive marketing project for a company of interest. MBA graduate courses are not open to undergraduates. See the Graduate Catalogue for general and program requirements.
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  • MKT 671: Marketing Research

    3.00 Credits
    University of Massachusetts-Dartmouth

    Successful marketing by collecting, analyzing and interpreting information. This course offers an understanding of the different marketing information needs of the organization. The conception, planning and performance of marketing research projects are discussed as an objective basis for marketing strategies. Topics include definition of research objectives, data sources, research design, interpretation of data and evaluation of research proposals and results. The course focuses on applying marketing research concepts to solving real-world problems through written and video cases, applied research exercises and experiential research development projects. MBA graduate courses are not open to undergraduates. See the Graduate Catalogue for general and program requirements.
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  • MKT 672: International Business and Multinational Enterprises

    3.00 Credits
    University of Massachusetts-Dartmouth

    Skills needed to operate or work in international businesses. The course will familiarize students with recent developments in the international marketplace, acquaint them with how international business is conducted in a changing world economy, and examine the differing cultural, economic, financial, legal, political and social environments found in the international marketplace. Topics addressed include the nature and scope of international business, the framework for international transactions, the nation-state and international business, assessing national environments and managing the multinational enterprise. MBA graduate courses are not open to undergraduates. See the Graduate Catalogue for general and program requirements.
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  • MKT 690: Special Topics

    3.00 Credits
    University of Massachusetts-Dartmouth

    An opportunity for the faculty to propose a course and teach it as an elective to students who express interest in a particular subject. Topics will vary and be announced before registration is completed in the previous semester, may be repeated with change of content. MBA graduate courses are not open to undergraduates. See the Graduate Catalogue for general and program requirements.
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