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MKT 390: Sports Marketing
3.00 Credits
University of Massachusetts-Dartmouth
Prerequisites: MKT 211 and junior standing; for business majors only Provides both a practical and theoretical understanding of the growing sport industry, its vital place in society, and the key component that composes successful sport organizations. The course explores managerial and organizational leadership issues that have broad applications in any business career. Case studies are used to sharpen the students’ analytical ability, their decision-making skills, and their oral and written communication effectiveness.
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MKT 396: Directed Study
3.00 Credits
University of Massachusetts-Dartmouth
Conditions and hours to be arranged Prerequisites: Permission of the instructor, department chairperson, and college dean; for business majors only Study under the supervision of a faculty member in an area covered in a regular course not currently being offered.
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MKT 396 - Directed Study
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MKT 399: Internship in Marketing
3.00 Credits
University of Massachusetts-Dartmouth
Conditions and hours to be arranged Prerequisites: At least junior standing; for business majors only; permission of the instructor, department chairperson, and college dean; approved contract filed by end of the add/drop period of the semester Work experience at a specialized level supervised for graded academic credit by a faculty member in the student’s major field. Students must register in advance to receive credit for an internship in the Business College. Deadline for registration and approval for internship contracts is the end of the add/ drop period; no late contracts or registrations will be accepted. For specific procedures and regulations, see the section of catalogue on Other Learning Experiences.
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MKT 420: International Marketing
3.00 Credits
University of Massachusetts-Dartmouth
Prerequisites: MKT 211 and senior standing; for business majors only A systematic treatment of marketing and management on a global scale. Emphasis is placed on the study of the dimensions of foreign market environments, marketing across national boundaries and management and marketing simultaneously in two or more national environments.
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MKT 421: Advertising
3.00 Credits
University of Massachusetts-Dartmouth
Prerequisites: MKT 211, 331 and senior standing; for business majors only Principal form and applications of advertising alternatives as a part of overall market strategy planning. Considerable emphasis is placed on applied problems which allow for student planning of advertising campaigns.
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MKT 425: Product Strategy
3.00 Credits
University of Massachusetts-Dartmouth
The decision steps of the product development process: innovation strategy, opportunity indentification, designing new products, testing and improving products, product introduction and profit management and implementing the new product development process.
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MKT 425 - Product Strategy
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MKT 431: Consumer Behavior
3.00 Credits
University of Massachusetts-Dartmouth
Prerequisites: MKT 211 and senior standing; for business majors only A study of consumer decision processes as a series of activities related to the purchase and consumption of goods. Emphasis is given to contemporary thought on the consumer problem-solving process, namely problem recognition, search, evaluation, commitment and post-purchase behavior.
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MKT 432: Sales Management
3.00 Credits
University of Massachusetts-Dartmouth
Sales programs are formulated and then implemented. This course deals with understanding the importance of these major responsibilities in an age of accelerating product complexity.
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MKT 441: Marketing Management
3.00 Credits
University of Massachusetts-Dartmouth
Prerequisites: MKT 211 and senior standing; for business majors only A capstone course that integrates marketing and business principles learned in prior courses. Being decision-oriented and analytical it sets forth a definite way of surveying current developments in marketing practice, with the advantage of allowing the student freedom, via the case approach, in his or her choice of executive action. Students are required to complete a marketing plan.
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MKT 442: Marketing Research
3.00 Credits
University of Massachusetts-Dartmouth
Prerequisites: MKT 211; MGT 210, 211; MKT 330; and senior standing; for business majors only An examination of the market research process as used in approaching contemporary marketing problems. Emphasis is placed on the current status of research techniques and their application.
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