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MIS 696: Directed Study
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3.00 Credits
University of Massachusetts-Dartmouth
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Study under the supervision of a faculty member in an area covered in a regular course not currently being offered. Terms and hours to be arranged. MBA graduate courses are not open to undergraduates. See the Graduate Catalogue for general and program requirements.
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MIS 696 - Directed Study
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MKT 196: Directed Study
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3.00 Credits
University of Massachusetts-Dartmouth
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Conditions and hours to be arranged Study under the supervision of a faculty member in an area covered in a regular course not currently being offered.
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MKT 196 - Directed Study
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MKT 296: Directed Study
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3.00 Credits
University of Massachusetts-Dartmouth
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Study under the supervision of a faculty member in an area covered in a regular course not currently being offered.
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MKT 311: Principles of Marketing
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3.00 Credits
University of Massachusetts-Dartmouth
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Prerequisites: sophomore standing A basic understanding of the role and scope of responsibilities facing contemporary marketing management. Emphasis is placed on the integration of marketing principles into an organized approach for decision making.
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MKT 311 - Principles of Marketing
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MKT 330: Marketing Intelligence and Information Technology
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3.00 Credits
University of Massachusetts-Dartmouth
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Prerequisites: Junior standing; MKT 211; for business majors only Provides students a working knowledge of secondary data acquisition and analysis. This course places strong emphasis on written and oral communication skills.
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MKT 331: Promotional Strategy
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3.00 Credits
University of Massachusetts-Dartmouth
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Prerequisites: MKT 211 and junior standing; for business majors only Basic understanding of the factors affecting promotional decisions as well as the role of promotional effort in market strategy planning. The basic principles of advertising, sales promotion and personal selling are integrated.
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MKT 332: Sales Management
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3.00 Credits
University of Massachusetts-Dartmouth
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Prerequisites: MKT 211 and junior standing; for business majors only Sales programs are formulated and then implemented. This course deals with understanding the importance of these major responsibilities in an age of accelerating product complexity. (Formerly offered as KT 32).
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MKT 332 - Sales Management
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MKT 360: Business-to-Business Marketing
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3.00 Credits
University of Massachusetts-Dartmouth
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Prerequisites: MKT 211 and junior standing; for business majors only A study of contemporary market strategy techniques in industrial companies. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior.
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MKT 370: Social and Ethical Issues in Marketing
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3.00 Credits
University of Massachusetts-Dartmouth
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Prerequisites: MKT 211 and junior standing; for business majors only An examination and appraisal of contemporary thought on the extent to which marketing activities influence the ethical and social values of society.
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MKT 372: Retail Management and Fashion Merchandising
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3.00 Credits
University of Massachusetts-Dartmouth
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Prerequisites: MKT 211 and junior standing; for business majors only Presents a strategic marketing-oriented framework within which the student can appreciate the interrelationships of the industries and forces that make up the businesses problem-solving process, namely problem recognition, search, evaluations, committment and post-purchase behavior.
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