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Course Criteria
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1.00 Credits
Contrasts the European Union, now the wealthiest single market in the world, with the "American business model." Managers doing business with or in the European Union must understand its different governance, regulatory, competitive, and cultural systems. Emphasizes how the emerging European unification project, including the common currency, affects business opportunities for both U.S. and European firms. Explores the changing relationship between the United States and Europe, including trade tensions and mutual misperceptions as they affect business risks and opportunities.
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1.00 Credits
Develops an overview of the East Asian business scene: how it got there, where it is today, and where it is likely to go in the future. Explores the business opportunities that are being created in this part of the world. Topics include what kind of businesses (or business linkages for U.S. firms) are appropriate to East Asian countries, which countries are most suitable for each kind of business, how the trend to offshoring impacts East Asia (and possibly its competition with India), and what the requirements and barriers are for building businesses related to the East Asian scene.
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1.00 Credits
Covers blogging and business. Weblogs, or blogs, are identified by _Harvard Business Review_ as one of the "breakthrough ideas for 2005." Blogs have been prominent in many other mainstream media sources, and blogging has business potential in many senses because it is a channel through which firms can communicate with stakeholders. Firms that do so include Microsoft, Boeing, Stonyfield Farm, and many others. Reviews the business issues around the use of blogs. Gives students the opportunity to start their own blogs.
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1.00 Credits
Provides students with an opportunity to learn quick and easy ways to identify and locate the best source of supply on a global basis. More and more companies are sourcing globally, with some companies ousourcing an entire portion of their operations. Global sourcing also involves selecting the sources of supply aligned to international corporate strategies and marketing requirements. Explores how strategic alliances can be excellent ways to outsource activities that are not core competencies to the firm. Focuses on how to manage a supply base strategically and how to select quality suppliers for a supply chain.
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1.00 Credits
Offers students an opportunity to gain a greater appreciation for the pressure and stress around corporate and individual performance in growing companies, especially public ones, and how that pressure can often lead otherwise virtuous people to pursue paths that often lead to their demise.
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1.00 Credits
Highlights the critical areas in the management of the "current" portion of the balance sheet, Current Assets and Current Liabilities. Includes discussion of cash balances and cash flows, accounts receivable and credit management, inventory management, accounts payable and vendor relations, short-term financing, and cash conversion cycles in today's market environment
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1.00 Credits
Introduces students to qualitative research. Includes how to distinguish it from quantitative research; an overview of the social science fundamentals of qualitative research, predominantly from anthropology and sociology; and examples of key qualitative data collection methods. Gives students the opportunity to learn to conduct qualitative interviews and observations as the basis of qualitative data analysis.
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1.00 Credits
Examines how the mobile platform is evolving into an innovative medium for marketing activities. Provides students with an opportunity to investigate how firms are currently using mobile devices for marketing. Presents examples of innovative "Brand in the Hand" marketing in the United States and in the global arena and compares consumer response to mobile marketing established in emerging markets.
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1.00 Credits
Covers the basic elements of negotiations. Uses short lectures, role-playing, and simulations to provide a number of situations for students to develop their skills.
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1.00 Credits
Designed to acquaint students with several distinctive varieties of market-based institutions and the business-government relationships they support. Examines the Nordic style of welfare capitalism; the German style of corporatism; the worker-manager codetermination of the Japanese style of tight cooperation between the "Iron Triangle" of business, finance, and government; and the Indian and Chinese models, which are transforming from heavy state control to a mixed economy.
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