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MIM U932: Independent Study
2.00 Credits
Northeastern University
Offers theoretical or experimental work under individual faculty supervision.
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MIM U932 - Independent Study
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MIM U933: Independent Study
3.00 Credits
Northeastern University
Offers theoretical or experimental work under individual faculty supervision.
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MIM U933 - Independent Study
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MIM U934: Independent Study
4.00 Credits
Northeastern University
Offers theoretical or experimental work under individual faculty supervision.
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MIM U934 - Independent Study
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MIM U970: Junior/ Senior Honors Project
4.00 Credits
Northeastern University
Focuses on in-depth project in which a student conducts research or produces a product related to the student's major field. Culminating experience in the University Honors Program. Combined with Junior/Senior Project 2 or college-defined equivalent for 8-credit honors project.
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MIM U970 - Junior/ Senior Honors Project
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MIM U971: Junior/ Senior Honors Project
4.00 Credits
Northeastern University
Focuses on second semester of in-depth project in which a student conducts research or produces a product related to the student's major field. Culminating experience in the University Honors Program.
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MIM U971 - Junior/ Senior Honors Project
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MKT G200: Creating and Sustaining Customer Markets
3.00 Credits
Northeastern University
Focuses on marketing analysis and planning. Emphasizes analysis of customer needs and company and competitor capabilities. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. Discusses how to deliver this strategy through the development of an intergrated marketing program covering product offerings, pricing, promotion, and distribution.
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MKT G200 - Creating and Sustaining Customer Markets
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MKT G206: International Marketing
1.50 Credits
Northeastern University
Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forces-economic, cultural, and political-affecting the marketing process in the international marketplace.
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MKT G206 - International Marketing
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MKT G208: Marketing and Customer Value
4.00 Credits
Northeastern University
Examines the role of marketing as an organizational function and a set of processes in creating, communicating, and delivering offerings that provide superior value to customers. Gives students an opportunity to develop skills in market analysis, including customer, competitor, and company analysis, as well as decision-making capabilities in both marketing strategy and implementation. Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization in the context of a global business environment.
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MKT G208 - Marketing and Customer Value
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MKT G210: Marketing Research
3.00 Credits
Northeastern University
Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Explores customer relationship management (CRM) and multivariate statistical techniques including conjoint analysis, customer satisfaction, and service quality measurement.
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MKT G210 - Marketing Research
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MKT G212: International Marketing
3.00 Credits
Northeastern University
Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forces-economic, cultural, and political-affecting the marketing process in the international marketplace.
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MKT G212 - International Marketing
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