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Course Criteria
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3.00 Credits
Explores strategy from the perspective of the CEO, who maintains a balance between clear direction and readiness to change. Topics include the capacity to innovate, change, and reconfigure resources and capabilities to meet the requirements of a rapidly changing environment. Competency development on an organization basis is a special focus.
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3.00 Credits
Covers the basic foundations and processes of negotiations. A large proportion of a manager's time is spent in negotiations with superiors, subordinates, co-workers, clients, customers, suppliers, and so on. Much of a manager's success is a function of the ability to resolve conflicts or negotiate effectively. Being skilled in negotiation has become one of the most critical skills we need to be effective, yet most managers feel that their negotiation skills are inadequate, and that too often, they do not reach successful outcomes as frequently as they think they should or could. Uses lectures, role-plays, and simulations to help students develop their skills.
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3.00 Credits
Studies approaches to develop and protect intellectual property. Knowledge and know-how are strategic assets, whether they relate to products, companies, markets, and so forth. Also covers issues of corporate governance and structures.
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1.00 Credits
Examines the challenges facing CEOs and the skills necessary to lead organizations using readings, discussions, and group exercises. Using an integrative case study based on a CEO who is an Executive MBA alum, study groups act as consultants and make recommendations to the CEO regarding the situation in the case. The CEO is present for the session and relates firsthand experiences and solutions.
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2.00 Credits
Utilizes functional tools developed in previous courses and focuses on strategy formulation and, to some extent, implementation at the business-unit level. Examines both product and service enterprises. Focuses on the dynamics of technological and market changes, their uncertainties, and addresses issues of framing strategy effectively in those contexts.
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2.00 Credits
Offers an integrative course that builds on an understanding of functional areas. Provides students an understanding of the processes with which a company arrives at the content of its intended strategy and gives an understanding of the tactics and practical tools a company uses to achieve its intended strategy.
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2.00 Credits
Provides an overview of the U.S. legal system and discusses current issues in business law and ethics. Topics include the role our present legal system plays in raising consumer prices, discouraging innovation, weakening our global competititveness, and denying access to clogged courts for those in need of justice.
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2.00 Credits
Retired August 31, 2007; replaced with ENT G290. Building on previous courses and the class's experience in Washington, D.C., with course MEC G290, each study group works toward the completion of a business plan. The class has an opportunity to gain insight into the issues of starting a business, selling or buying a business, and expanding a business.
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2.00 Credits
Examines corporate responsibility, business ethics, and the role of the CEO. Topics include corporate leadership's role in recent business crises, flawed CEOs, crisis management, turnarounds, underperformance and restructuring, and principles to tune up businesses.
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2.00 Credits
Focuses on business communication strategies. Provides students with the opportunity to learn how to use situational analysis and audience analysis to craft and deliver persuasive messages for a variety of business audiences.
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