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INB G201: International Business Management
3.00 Credits
Northeastern University
Explores the organizational and functional challenges a firm's manager must master to be effective across national borders in an era of increasing globalization. Such challenges affect the international manager's strategic decisions and operational actions and arise from international economy and trade conditions, legal and political context differences, as well as cultural and ethical system issues.
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INB G208: Global Management
3.00 Credits
Northeastern University
Focuses on managerial decision making in international business. Covers key international business topics from international strategy, management, and organizational behavior such as globalization, national business environment analysis, cultural and ethical differences across borders, politics and law in international business, regional economic integration, motivations for going international, foreign direct investment, mode of entry selection, international organizational structure, MNC strategy, principles of international marketing, managing international operations, and international human resource management. Students read selected international business works, analyze and discuss cases, conduct international feasibility projects, and discuss current developments in the field.
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INB G210: Multinational Management:Strategies and Operations
3.00 Credits
Northeastern University
Focuses on international management, dealing with modes of entry into international operations including exporting, licensing, international marketing subsidiaries, foreign direct investment and joint ventures, and organizing for multinational operations. Cases deal with a variety of industries and country environments, with services and high-technology industries, and topics such as business-government relations in an international context.
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INB G211: Managing in Transitional Economies
1.50 Credits
Northeastern University
Examines companies that are engaged in business in countries with transitional economies, which face unique challenges and opportunities. By some measures, people who live and work in such countries (often referred to as developing) account for approximately 80 percent of the world's population. These people represent a large, growing market and labor force, spread among countries that are extremely diverse and produce a wide array of products and services. Discusses economic forces that are powering globalization and the reactions they engender among governments and populations in developing countries. Also examines some of the differences between developed and developing countries, and consider how they impact managers.
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INB G212: Cultural Aspects of International Business
3.00 Credits
Northeastern University
Focuses on issues that arise when a firm operates in multiple countries with cultures that are different from its home country. Principally addresses the perspectives of U.S. firms operating overseas, but also explores other national firms operating in the United States and in third-country environments. A central issue is how corporate cultures evolve in the context of national cultures.
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INB G212 - Cultural Aspects of International Business
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INB G213: Doing Business in Eastern Europe
6.00 Credits
Northeastern University
Explores the economies of transition in Eastern Europe as students visit companies in several countries there. Focuses on implications of current economic reforms, foreign trade organizations, and government agency roles, as well as issues related to business culture in the countries visited.
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INB G213 - Doing Business in Eastern Europe
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INB G214: Asian Approaches to Business Development
6.00 Credits
Northeastern University
Retired August 31, 2007; replaced with INB G230. Designed to expose and educate students to the complexities of international business in Asia. Through company site visits and seminars at host universities in the region, students explore how culture, economics, and politics interact to influence a nation's business climate. In particular, students consider how to evaluate the attractiveness of a nation as a potential market and business location.
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INB G215: Economic and Business Development in China
6.00 Credits
Northeastern University
Designed to expose students to the transitional economy and the business environment in China. For several years, China has been the fastest-growing economy in the world and it has recently been admitted to the WTO. Through visits and seminars at host universities and companies in China, students gain firsthand knowledge of the structure of the Chinese economy and how domestic and foreign companies do business there. Students travel to a number of cities in China and have opportunities to directly interact with Chinese government officials, company executives, and university faculty and students.
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INB G216: Marketing Innovations In Europe
3.00 Credits
Northeastern University
Exposes students to marketing innovations in a global setting. Examines the relationship between marketing and technology in an international setting by comparing a technologically advanced country, Finland, and an emerging market, Estonia. Covers factors that influence the marketing of technological innovations and factors that accelerate, and those that impede, the diffusion of technological innovation. Examines how companies market innovations in these countries, how consumer behavior evolves with the introduction of technological innovations, and how the nature of competition changes with the evolution of innovations. Exposes students to the socioeconomic and cultural context of innovations. Describes how organizations such as the European Union impact the marketing of innovations.
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INB G217: Creating Sustainable Competitive Advantage through Global Innovation
3.00 Credits
Northeastern University
Examines the actions that managers and their companies can take to effectively foster growth through innovation and new product development. Discusses issues that play an important role in enabling a company to compete successfully in international markets, defend its home market against overseas competitors, and understand the needs of the global customer.
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