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Course Criteria
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4.00 Credits
Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change.
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4.00 Credits
Seeks to train students to become community leaders, provide students with the tools for effective participation in national and local politics, and prepare students for careers in which persuasive skills are critical to success. Offers an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues.
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4.00 Credits
Examines the development, procedures, economic functions, and responsibilities of advertising; explores planning, research, production, and other elements that go into successful advertising. Covers the preparation of advertising for print and broadcast media including campaign planning, space and time buying, and scheduling. Includes product research, consumer surveys, and how to measure the effects of advertising.
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4.00 Credits
Develops students' understanding and skills in presentation beyond public speaking. The integration of display technologies to accompany talks and presentations is expanded in this course. Comprises further conceptual and applied work on matching institutional objectives to presentation and presentation goals.
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4.00 Credits
Seeks to provide students with the skills to excel in the workplace, in politics, and in courtrooms where they can be expected to compete against highly trained and very persuasive professionals. Covers speech organization, preparation, and the ability to speak without note cards or other aids. Also seeks to teach students how to think on their feet and how to employ critical thinking to undermine opposing arguments.
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4.00 Credits
Reviews notable U.S. orations of the period between 1630 and 1930, with an emphasis on speeches that were given after the American Revolution. Topics covered include the nature of criticism; the role of the critic; theories of speech analysis; and genres of oratory including inaugural speeches, apologies, nomination acceptance addresses, and political movement oratory.
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4.00 Credits
Seeks to train students to better understand the power of words, images, and sounds through a close study of primary documents including photographs and songs starting with the historical period of the Great Depression. Offers students an opportunity to develop both critical thinking skills and their ability to write publishable criticism of books, films, music, political speeches, and other materials.
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4.00 Credits
Introduces the principles and practices of audio production. Drawing on material covered in CMN U220, emphasizes the role of preproduction in the development of various audio formats. Also features hands-on production in a variety of settings. Topics include writing and adapting scripts, program design, field- and studio-based recording techniques, and postproduction procedures. Students produce material such as public service announcements (PSAs), radio advertisements, feature stories, and radio drama.
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4.00 Credits
Develops and refines skills in the art of sportscasting. Students are given an historical perspective and a state-of-the-art analysis. Emphasis is on practical development of skills and evaluation of talent and potential. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring.
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4.00 Credits
Explores how mass media audiences interpret and actively use media messages and products as listeners, readers, and consumers. Examines the different stages of ethnographic research, audience meanings and interpretations, pleasure and fanship, the role of media in everyday life, and the use of ethnographic research methods in communication studies.
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