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Course Criteria
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3.00 Credits
An introduction to the field of packaging design, covering branding, graphics, materials, technology, and typography. This studio course focuses on design phases from concept to three-dimensional comprehensives, and includes field trips and guest lecturers. The goal of this class is to engage the five senses in the consumer experience with the product/package and create memorable packaging that sells product. Prerequisites: CDGD210 Typography I Type: critique(4hrs) Culturally Diverse Content Enrollment: departmental elective
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3.00 Credits
In this junior level required course, students explore how meaning is created through design by looking at visual communication strategies, communication theory, and the roles of message senders and receivers in the communication process. Coursework includes both print and simple time-based applied projects. Prerequisites: GD220 Graphic Design I Type: critique(4hrs) Culturally Diverse Content Enrollment: departmental required
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3.00 Credits
In this junior level required course, students continue their study of typography, focusing on issues of authorship and editing, and the designer's relationship to text content. Projects are more experimental in nature, and move beyond the single project to simple systems. Additionally, the course involves a research component which prepares students for their Degree Project research the following semester. Prerequisites: GD2X2 Typography II Type: hybrid studio/critique (5hrs Culturally Diverse Content Enrollment: departmental required
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3.00 Credits
This introductory elective course for junior and senior graphic design majors explores the drawing and spacing of collections of digital letterforms. Students will develop original typeface designs with the goal of enhancing their sensitivity to the shapes and uses of letters within print and electronic media. Particular emphasis will be placed on developing better insight into the history and classification of typefaces through the exploration of the influence that traditional and digital design tools have had as shapers of form. Projects will include designing typefaces in response to particular design challenges, the creation of expressive and decorative letterforms, and the consideration of the possibilities within on-screen dynamic typography. Prerequisites: GD210 Typography I Type: critique(4hrs) Culturally Diverse Content Enrollment: departmental elective
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3.00 Credits
In this graphic design elective course, students will explore the process of designing publications (such as books) and periodicals (such as newsletters, magazines, newspapers), both for print and digital publication. Prerequisites: GD2X2, GD220 Type: critique(4hrs) Culturally Diverse Content Enrollment: departmental elective
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3.00 Credits
This course will focus on encouraging students to develop a personal vision and means of photographic expression coupled with the technical skills and confidence to work in the digital media to improve the content of their individual communication through print or the web. By introducing students to the language and tools of digital photography they will understand how to create, import and transform images into digital format as well as alter them using a graphics program. Students will also explore some of the fundamental principles of photography and its uses. Prerequisites: GD 210 or IL 205 Type: critique(4hrs) Culturally Diverse Content Enrollment: departmental elective
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3.00 Credits
This course for juniors/seniors/graduates aims to introduce students to addressing issues related to the design of communications in the social/humanitarian arena. Emphasizing the designer's responsibility, ethics, culpability and awareness of the messages the world really needs shared, coursework will include projects and exercises to convey messages for the betterment of the world, via political, personal expression and/or social environmental change, where design becomes responsive and an active and positive force in visual culture and therefore an integral part in the well-being of our communities local and global. Prerequisites: Type: critique(4hrs) Culturally Diverse Content Enrollment: departmental elective
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3.00 Credits
Brand Identity: Good brands tell a story. This course will focus on the fundamentals of developing (brand) identity, both formally and conceptually. Students will learn how to generate and convey ideas and concepts and "tell the story" visually. The class will explore brand factors, such as positioning, audience, and market analysis. Students will study the formal nuances of logo design including typographic and color choices to create marks and visual systems that are distinct and meaningful. Open to Graphic Design Juniors and Seniors. Prerequisites: CDGD302X Graphic Design II Type: critique(4hrs) Culturally Diverse Content Enrollment: departmental elective
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3.00 Credits
This is an introductory course covering basic concepts, methods, and procedures of information architecture with a focus on managing information complexity. This course addresses issues of information structures developed for various contexts and audiences. Subjects of study include print and interactive media, and both static and dynamic approaches to information design. Prerequisites: DE 200 & GD 221 Type: critique(4hrs) Culturally Diverse Content Enrollment: departmental required
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3.00 Credits
This introduction to the design of graphics for the built environment is for Junior/Senior Graphic Design and Architecture students. Through a combination of lectures and studio-based projects, the course will introduce students to wayfinding, branded environments, and interpretive displays. GD2X8, GD220; Prerequisites: AD223, AD227 Type: critique(4hrs) Culturally Diverse Content Enrollment: departmental elective
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