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BUSS 313: Business Negotiations
3.00 Credits
Lasell University
This course examines various negotiating tactics and techniques as they relate to different situations and environments. Particular attention is paid to buyer-seller communications and the negotiations of contracts and agreements. Students study the strengths and weaknesses of strategies used by both buyers and sellers. Prerequisites: BUSS 201, BUSS 220, and MATH 104.
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BUSS 313 - Business Negotiations
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BUSS 316: Health Care Organization & Administration
3.00 Credits
Lasell University
This course is designed to acquaint students with how a health care organization functions. Planning, organizing, directing, and controlling the organization are explored. Students look at health care from an administration and managerial standpoint. Prerequisite: BUSS 216. As needed.
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BUSS 316 - Health Care Organization & Administration
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BUSS 317: Managing U.S.Health Care Resources
3.00 Credits
Lasell University
In this course, students acquaint themselves with the resources available within the health care industry. Such areas as health insurance, Medicaid, Medicare, community services, and the national health agency are examined. Human resources, health care institutions, managed care, and public health agencies, and their value are also explored. Prerequisite: BUSS 316. As needed.
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BUSS 317 - Managing U.S.Health Care Resources
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BUSS 320: Consumer Behavior
3.00 Credits
Lasell University
This course examines the behavior of individuals and markets in relation to the purchase decision, including post-purchase evaluation and consumption. A behavioral science approach is taken. Prerequisite: BUSS 220. F.
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BUSS 320 - Consumer Behavior
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BUSS 322: Marketing Communications
3.00 Credits
Lasell University
This course focuses on a broad view of advertising, dealing with its planning, creation, and execution in relation to the marketing cycle. Topics include: organization and operation of the adver- tising agency; publicity; public relations; behavioral sciences as applied to advertising; budgeting; and planning. Prerequisite: BUSS 220. S.
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BUSS 322 - Marketing Communications
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BUSS 324: E-Commerce
3.00 Credits
Lasell University
This course examines the progress of the Internet, World Wide Web, and related technologies for the marketing, selling, and distribution of goods and services. Much has happened in this arena and new developments occur at a high rate. The course encompasses a scan of the environment with the help of student projects, guest speakers, readings, and lectures. Prerequisites: BUSS 220 and ITEC 212. F.
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BUSS 324 - E-Commerce
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BUSS 325: Sales Principles & Management
3.00 Credits
Lasell University
This course analyzes salesmanship in modern business with emphasis placed on the principles and techniques of individual selling styles in both the retail and wholesale markets. Topics covered include: dramatization of the sale presentation; the selling role; buyer characteristics and motivations; modern sales practices; corporate sales planning; sales-force policies; time and territory management; forecasting, budgeting; and expense control. Prerequisite: BUSS 220. F.
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BUSS 325 - Sales Principles & Management
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BUSS 329: New Product Development
3.00 Credits
Lasell University
New products and services are crucial to the successful growth and increased profits in many industries. A major goal of this course is to help students learn to use an analytic decision-making approach in developing and marketing new products and services that meet customer needs in the consumer, industrial, and service settings. At the end of the course, the student should understand the role of decision models in analytic marketing decision making; be able to follow the basic steps in opportunity identification, design, testing, and implementation; and know how to read and interpret new product and service market research. Prerequisite: BUSS 220. S.
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BUSS 329 - New Product Development
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BUSS 330: Managing Change
3.00 Credits
Lasell University
This course examines the unique problems associated with managing organizations during mergers, reorganizations, and other times of change. Strategies to cope with change, as well as induce it, are examined. Prerequisite: BUSS 224. F.
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BUSS 331: Capital Markets
3.00 Credits
Lasell University
This course offers an extensive examination of both money and capital markets. Students get "hands-on" experience evaluating long and shortterminstruments. To connect theory to practice, students conduct technical and financial analyses. The basic characteristics of these markets and their contribution to the portfolio are explored. The case method is used to provide students with "real world" decision-making situations. Prerequisite: BUSS 203. S.
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BUSS 331 - Capital Markets
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