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MKT 226: Principles of Advertising
3.00 Credits
Holyoke Community College
A study of basic advertising principles for the promotion of consumer and industrial products to the appropriate market segments. Includes a study of advertising media, including newspapers, magazines, radio, television, out-of-home, sales promotion, and direct mail. Also reviews the legal and societal aspects of advertising.
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MKT 227: Customer Service and Sales
3.00 Credits
Holyoke Community College
Demonstrates the strong link between quality service and profitable sales as a means to increase market share. Emphasis is on developing effective sales techniques, communication skills, product knowledge, and consumer behavior.
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MKT 240: Principles of Marketing
3.00 Credits
Holyoke Community College
An introduction to marketing and its role in the success of organizations and today’ s economy – both U.S.and global. Focus will be on building a sound understanding of the role of the consumer in developing marketing strategies, including the design of the marketing mix – product, price, distribution and promotion. The relationship of marketing to the behavioral sciences will all be emphasized along with the influence of information technologies and e-commerce.
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MTH 010: Math Study Skills
1.00 Credits
Holyoke Community College
Includes math study strategies and supplemental instruction for students who are currently or will be taking developmental math courses. Credits earned in this course do not count toward the total credits required for graduation.
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MTH 075: Basic Mathematics
4.00 Credits
Holyoke Community College
Arithmetic Skills, operations on numbers, fractions, decimals, calculation, measurement, equations, formulas, elementary geometry, and problem solving. Credits earned in this course do not count toward the total credits required for graduation. 4 class hours
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MTH 085: Introductory Algebra
4.00 Credits
Holyoke Community College
An introduction to the ideas, notation, and techniques of elementary algebra, graphs, and problem solving. Credits earned in this course do not count toward the total credits required for graduation. Prerequisite: MTH 075 with a grade of C- or better, or adequate score on the Mathematics Placement Examination 4 class hours
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MTH 095: Intermediate Algebra
4.00 Credits
Holyoke Community College
An intermediate-level study of topics in algebra, graphs, and problem solving. Credits earned in this course do not count toward the total credits required for graduation. Prerequisite: MTH 085 with a grade of C- or better, or adequate score on the Mathematics Placement Examination 4 class hours
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MTH 104: College Algebra
4.00 Credits
Holyoke Community College
A college-level course including more advanced topics in algebra, functions, graphs, and problem solving. Prerequisite: MTH 095 with a grade of C- or better or adequate score on the Mathematics Placement Examination 4 class hours
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MTH 107: Trigonometry
3.00 Credits
Holyoke Community College
Intended primarily for the student who is or will be studying calculus. Topics include circular functions of real numbers, graphs, identities, inverse functions, trigonometric functions of angles, and applications. MTH 107 may be taken concurrently with MTH 111 by those students who lack trigonometry but are otherwise prepared for calculus. Students may not receive credit for both MTH 107 and MTH 108. Prerequisite: MTH 104 with a grade of C- or better or adequate score on the Mathematics Placement Examination
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MTH 108: Precalculus
4.00 Credits
Holyoke Community College
A study of algebraic, trigonometric, exponential and logarithmic functions as a preparation for calculus. Topics include graphs, operations, inverses, translation of graphs, equations and inequalities, mathematical modeling and other applications. Students may not receive credit for both MTH 107 and MTH 108. Prerequisites: MTH 104 with a grade of C- or better, or adequate score on the Mathematics Placement Examination 4 class hours
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