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Course Criteria
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3.00 Credits
Advanced study of the major marketing communication functions including advertising, direct marketing, sales promotion, public relations, and personal selling. Application and integration of these various functions in developing effective campaign strategies and programs. Prerequisites & Notes BUS 200 or permission of instructor. Crosslisted with BUS 403. (Cr: 3)
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3.00 Credits
Students taking this course will explore, in depth, an area of contemporary media production. Topics and course descriptions will change from semester to semester. Examples of topics may include advertising production, digital cinematography, sound design, lighting for digital video and directing for TV and film. Course may be taken for credit more than once as long as the course content is new. Prerequisites & Notes CMM 255 (Cr: 3)
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3.00 Credits
Examines how people are taught to understand media in elementary, secondary and college settings. The areas of media economics, visual aesthetics, consumer culture, cultural identity and media entertainment will be explored in relation to various media literacy techniques and perspectives, communication theory, and child development. Prerequisites & Notes CMM 101, ED 101, or permission of the instructor. (Cr: 3)
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3.00 Credits
A full-semester field experience that requires students to apply academic theories to the professional work environment. The fourteen week period is planned and supervised by faculty and site supervisors. A biweekly, on campus supervision group provides the opportunity for students to reflect upon their experiences and learning. Students will be responsible for outside reading and writing assignments designed to integrate theory and practice. Prerequisites & Notes All course requirements of the freshman, sophomore, and junior years, must be completed, or permission of instructor. Note: Students completing a Distance Internship must have reliable internet access; they will be communicating with their instructors via GullNet. Students must arrange to take Senior Thesis I either the semester before or after the internship. (Cr: 12)
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3.00 Credits
Senior Thesis I is the first phase of a two semester thesis sequence, which provides students with an opportunity to study a specific area within their major more deeply. Students choose a topic in their respective field, and through library research they write a comprehensive literature review that is then developed into an original thesis project in Senior Thesis II. Prerequisites & Notes CMM 370. (Cr: 3)
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3.00 Credits
Senior Thesis I is the first phase in a two semester optional thesis sequence, which provides students with an opportunity to develop a professional short film. In Thesis I students will produce a professional proposal that could be submitted for grant funding to a non-profit or commercial organization. This proposal will serve as the template, and a portion of the pre-production, for the film to be made in Thesis II. Students will begin with a general topic they want to explore and through original research develop a specific story, a visual approach, and a well articulated understanding of how their film will contribute to the public discourse on a topic. Prerequisites & Notes CMM 370 (Cr: 3)
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3.00 Credits
Developing the concept explored in Senior Thesis I, students apply accumulated skills in a culminating project that requires them to integrate knowledge acquired over the course of the program, both in the classroom and in the field. Prerequisites & Notes CMM 489. (Cr: 3)
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3.00 Credits
In Senior Thesis II, production begun in Thesis I will be completed, shooting will take place according to budget and schedule, and a substantial period of editing with weekly reviews will focus the material into a finished professional final product. This will be a culminating project of major importance requiring students to integrate skills and knowledge acquired over the course of the program both in the classroom and in the field. (Cr: 3)
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3.00 Credits
Examines the relationship of computer hardware, operating systems and applications software. Provides an introduction to principles of web design, networking, and the Internet. Considers the impact of information technology on Society. Satisfies only the Science core requirement. (Cr: 3)
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3.00 Credits
Provides an introduction to computer programming (software) concepts and functions. Introduces problem-solving methods and algorithm development using software programming. Includes procedural and data abstractions, program design, debugging, testing, and documentation. Covers data types, control structures, functions, parameter passing, library functions, and arrays. Laboratory exercises in C++. Prerequisites & Notes CSC 101 or permission of the instructor. (Cr: 3)
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