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Course Criteria
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3.00 Credits
A prerequisite for the Semester Internship, focus is on translating a business problem into a research project. Includes approaches to industry and internal analysis, ways to identify relevant data and appropriate sources, primary and secondary data collection, methods of data analysis and effective interpretation and presentation of findings. Examples of published research in business will be analyzed to provide a foundation for the creation of an effective research design proposal for an actual business problem as the final deliverable in the course. Prerequisites & Notes INT 200, BUS 121, junior year status or permission of the instructor. (Cr: 3)
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3.00 Credits
Combines knowledge of financial theory, mathematics, Excel and Visual Basic Applications (VBA) to develop simple to sophisticated spreadsheet models in several major areas of finance. Prerequisites & Notes BUS 210. (Cr: 3)
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3.00 Credits
Advanced study of the major marketing communication functions including advertising, direct marketing, sales promotion, public relations, and personal selling. Application and integration of these various functions in developing effective campaign strategies and programs. Prerequisites & Notes BUS 200 or permission of instructor. Crosslisted with CMM 403. (Cr: 3)
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3.00 Credits
An overview of the tools, skills, business concepts, strategic opportunities, and social issues associated with electronic commerce on the Internet. Business process designs for e-businesses will be examined. (Cr: 3)
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3.00 Credits
Provides students with techniques for becoming skillful negotiators in a wide range of settings. The framework and fundamental steps of negotiating, including how to develop an effective negotiating action plan are examined. Students will be introduced to current theory surrounding the negotiation process. Prerequisites & Notes Junior or senior class status. (Cr: 3)
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3.00 Credits
Examines social and ethical challenges faced by managers and the potential of such challenges to impact the business institution, its stakeholders, investors, the community, and society. Using readings and case studies, situations where business strategy and public Policy or personal interest overlap are examined to develop a conceptual framework to guide socially responsible individual and corporate problem solving and decision-making in business. Prerequisites & Notes Junior or senior class status or permission of instructor. (Cr: 3)
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3.00 Credits
Examines basic trading strategies using stocks, bonds and options. Methods for valuing these securities are explored and the risk/return characteristics assessed in the light of Modern Portfolio Theory. Bond and equity portfolios are constructed using various risk management methods including futures and options. Prerequisites & Notes BUS 210. (Cr: 3)
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3.00 Credits
An extensive look at the nature of leadership and the dilemmas facing leaders of people at work. In depth analysis of the forces motivating the behavior of people working in ongoing and temporary groups. Includes problems of authority and influence, development of roles and norms, initiation of change and dealing with resistance. Recognition of women's and men's parity in leadership opportunities as a major consideration . Satisfies the Social Science core requirement. (Cr: 3)
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3.00 Credits
Recognizing the strategic importance of branding, this course examines theories and strategies for building, leveraging, and defending strong brands, and showcases current opportunities and challenges facing brand managers. Emphasis is placed on understanding psychological principles at the consumer level that will improve managerial decision making with respect to brands. Prerequisites & Notes BUS 200 or permission of instructor. (Cr: 3)
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3.00 Credits
A culminating course in the Business program, examines the challenge to top management presented by a new or expanding business. Students learn decision-making for an organization experiencing growth and change. Topics include organization planning and strategy in a competitive environment. The student is asked, from the point of view of the senior manager, to integrate and apply the knowledge learned in accounting, finance, marketing, organizational behavior, etc., to develop a comprehensive strategy for a firm that can lead to competitive advantage and high performance results. Prerequisites & Notes ACC 205 or BUS 210, or permission of the instructor. (Cr: 3)
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