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Course Criteria
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1.00 Credits
EmComm is a student-run, nonprofit integrated marketing agency that offers local businesses professional services within the areas of public relations, marketing, and advertising. During the semester, students work toward the achievement of their client's communication goals while enriching their educational growth and professional portfolios. EmComm is also a co-curricular activity.
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4.00 Credits
Addresses a growing area of marketing communication that encompasses all of the non-recurring events that organizations use to affect behavior. Sales promotion encompasses special events, trade promotions (e.g., price discounts, feature advertising, in-store displays, trade shows), and consumer promotions (e.g., coupons, giveaways, exhibits, trade shows). Students develop and execute sales promotion activities. Prerequisites: MK 257 and MK 259. (Semester varies)
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4.00 Credits
Designed to explore the nature of creative thinking and creative problem solving in the context of marketing communication messages. Creative thinking skills used to develop marketing communication strategies, with an emphasis on the creative function (art direction and copywriting) of an agency, are applied in course projects. Prerequisites: MK 257 and MK 259. (Semester varies)
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4.00 Credits
Provides a survey of writing techniques for integrated marketing communication. Writing assignments include news releases, brochures, media kits, editorials, newsletters, internal communications, as well as radio and television spots, and Internet communications. Prerequisites: MK 257 and MK 259.
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4.00 Credits
Exposes students to a broad range of media management concepts and practices including basic marketing and management communication documents, sources, interviews, spin, crisis communication, ethics, international media relations, interactive media strategies, and analyses of current media-related issues. Prerequisites: MK 257 and MK 259. (Semester varies)
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4.00 Credits
Shows how marketing, advertising, and public relations work together in an integrated communication campaign. Examines issues in managing campaigns, with an emphasis on how strategy guides other decisions in integrated plans. Attention given to creative concepts and strategy as part of communication planning. Practical experience is gained by developing objectives, strategies and tactics through the use of cases, exercises, and conceptual readings. Prerequisites: MK 302, MK 303, MK 315, and MK 354.
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4.00 Credits
Provides a unique and challenging opportunity to develop and execute integrated marketing communication strategies for an existing client, organization, and/or brand. The spring semester course is designed around the American Advertising Federation's annual competition. Prerequisite: MK 401.
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4.00 Credits
Examines marketing communication strategies used to solve problems or pursue opportunities in the arts and entertainment industries. Students develop a marketing communication plan for an existing arts or entertainment organization. Sponsor of this course, Ms. Irma Mann, may review student works. Prerequisite: MK 401. (Semester varies)
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4.00 Credits
Special topics offer opportunities to examine cutting-edge issues in integrated marketing communication, advertising, public relations, and/ or business. May be repeated for credit if topics differ. Prerequisite: MK 257, MK 259, and junior standing. Additional prerequisites vary by topic. (Semester varies)
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8.00 Credits
Introduces and immerses students in the process of creating and launching a new venture. Students learn the history and process of entrepreneurship as they explore creative problem solving, innovative thinking, and ethics. Relevant marketing and public relations strategies presented in addition to basic financial, business, and human resource issues. Experts in the business world provide additional mentoring and practical knowledge. Prerequisite: junior standing. (Fall semester)
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