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Course Criteria
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3.00 Credits
Introduces students to the concepts of electronic commerce, the Internet and the World Wide Web. Particular emphasis will be placed on value chains, web-based tools for e-commerce and security threats. Offered alternate years.
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3.00 Credits
Covers principles and techniques of creating and maintaining a small business enterprise and the role of the entrepreneur. Reviews accounting, personnel, marketing, management, business controls, franchising, and regulations governing small business. Prerequisite: Junior standing or permission of instructor. Offered alternate years.
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3.00 Credits
Focuses on research methodology and application of research to solving marketing problems. Prerequisites: BA252, MA118. Offered alternate years.
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3.00 Credits
Develops a framework for the analysis and design of accounting information systems. Based on this framework, the objective is then to show the student how to use accounting information systems that satisfy the transaction processing reporting, decision making, and internal control requirements. Prerequisites: BA221, BA222. Offered alternate years.
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3.00 Credits
Analyzes the numerous methods used to communicate with customers. Organizations in private and public sectors understand that the ability to communicate effectively and efficiently with their targeted audiences is critical to the long-term success of the organization. Topics such as public relations, selling, advertising, and promotion will be explored. Students will complete the design and implementation of an integrated communication plan. Prerequisite: BA252. Offered alternate years.
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3.00 Credits
Focuses on the impact of global operations on the structure and organization. Major discussion topics are the challenges that managers face in establishing global operations, respecting and incorporating a variety of global cultures into the corporate culture, and responding in a competitively effective way in what is an increasingly competitive global arena. Prerequisite: BA212 or consent of the instructor. Offered alternate years.
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3.00 Credits
Teaches students how to integrate the Internet into marketing and business communication functions. The objective is to increase students' understanding of the complexity of marketing goods and services on the Internet. Prerequisite: BA252. Offered varying years.
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3.00 Credits
Covers law of business regulation, contracts, and legal controls imposed in the business-society relationship. Includes study of basic contract law, Uniform Commercial Code, and appropriate legal concepts as related to business activities. Prerequisite: Senior standing or permission of instructor. Offered annually.
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3.00 Credits
Addresses tax administration; income, deductions, and tax credits; treatment of gains and losses; income taxation of individuals, estate and gift taxation, and trusts. The primary focus of this course is on the fundamental issues related to the income taxation of individuals. Offered alternate years.
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3.00 Credits
Studies the applied approach to human resource management and administration. The study will stress policy, current practices, future trends, and legal requirements. Specific activities covered will include recruiting, selection, training, developing, compensating, evaluating, and disciplining. Also emphasized will be changing demographics in the workforce, multiculturalism, ethics in human resources management, and other current issues. Prerequisite: BA311 or permission of the instructor. Offered annually.
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