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Course Criteria
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3.00 Credits
SHA HF 100, HF 140. Explores contemporary human resources management relative to the hospitality industry, with emphasis on planning, job analysis, recruitment, selection, hiring, placement, and ethnic diversity in the workplace. Specifically, the course concentrates on employee motivation, leadership, training, team building, and employee performance and retention. Management philosophies of work compensation, discipline, and labor relations are discussed as they affect current hospitality industry strategies to attract and retain a quality workforce. 4 cr, either sem.
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3.00 Credits
SHA HF 100. The objective of the class is to provide an understanding for the various tasks necessary to take a hotel project from the development phase through a successful and timely opening. At the end of the semester, the class will be capable of preparing a meaningful project management schedule that incorporates the various phases of the pre-opening process. 2 cr, 2nd sem.
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3.00 Credits
SHA HF 100. Examines the competing social and ethical values managers use to make decisions. Includes analysis of the classical ethical theories, the moral stages of development, and the socialization process to corporate values. Discusses macro public policy issues such as privacy and discrimination, and micro compliance issues such as honesty in communications and recordkeeping, and conflict of interest. 4 cr, either sem.
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3.00 Credits
SHA HF 100, HF 260. Introduction to the practical application of the sales process, including the selling process, identifying prospects, working with distribution channels, creativity in sales, and how to manage a sales department. 2 cr, 2nd sem.
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3.00 Credits
SHA HF 100, HF 260. This course provides an introduction to the principles of marketing geographical destinations and the economic/political impact of tourism on destinations. Topics include: how destinations evolve, visitor markets, convention & visitor bureaus and other tourism entities, marketing plans, and case studies in destination marketing programs.
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3.00 Credits
SHA HF 100, HF 260. Discuss professional techniques and practices of foreign and domestic tourism, travel delivery systems, and tourism destination developments. 4 cr, 2nd sem.
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3.00 Credits
SHA HF 100, HF 260. This course includes a review of award-winning advertising, public relations, and web marketing in the hospitality industry. A great deal of time is spent on branding and brand marketing with guest lectures from a series of professionals from both the client and vendor sides. Current marketing materials are examined. 2 cr, 1 sem.
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2.00 Credits
SHA HF 100, (or HF 200), HF 270. This course provides an advanced overview of the revenue management function in hotels. Revenue management is an integrated approach to maximizing revenue that includes capacity analysis, demand forecasting, variable pricing, and distribution technology. 2 credits. This course will not be offered until Spring 2009 semester.
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3.00 Credits
SHA HF 100. Provides students with an introduction to the hospitality management specialization of Club Management. Lecture topics will include: what clubs are, organizational structure of clubs, service in the club environment, profit or non-profit, and professionals in club management. There will also be guest speakers, classroom case studies, and field trips. 2 cr, 2nd sem.
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3.00 Credits
SHA HF 100. Intensive management study of major corporate hotels in Boston. Emphasis on the analytical and problem-solving skills used by management. An independent study where students can interact directly with industry managers and use their learning skills to cope with existing situations. 4 cr, 2nd sem.
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