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Course Criteria
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3.00 Credits
COM CM 317. An overview of the theories, practices, and techniques in the emerging field of interactive marketing communications (IAMC). Students gain an understanding of the strategy and tactics of IAMC and its place in the more comprehensive business of marketing communications. In addition, students review IAMC's relationship to and its effects on society, culture, and the economic system. 4 cr, either sem.
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3.00 Credits
COM CM 414, COM JO 540, or COM CM 716. Focuses on designing communications that combine several media and are interactive on the computer. Using the software tools that are used in the multimedia industry, students learn to conceptualize, design, prepare, and program works for eventual publication on CD-ROM and Internet. Topics include planning, animation, user interface design, prototyping, permissioning, and usability testing. 4 cr, either sem.
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3.00 Credits
COM CM 317, CM 331, and CM 417. This course is designed to help you address specific creative challenges you will face in an agency, such as introductory, food, fashion, brand image, and product life cycle problems. You'll learn which creative approaches work best in certain business situations, and you will write and design your own print advertising suitable for your portfolio. 4 cr, either sem.
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3.00 Credits
communicative problems that arise in contact between people from different cultural backgrounds in everyday life, social service encounters, business and international service. Uses interdisciplinary approaches to study how verbal and nonverbal presentation, ethnic, gender, and cultural differences affect communication. 4 cr, 1st sem.
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3.00 Credits
both strategies and theories of negotiation and conflict resolution. Emphasis on communication skills necessary in everyday business situations, including labor management disputes, confrontation between interest groups, international disputes, and resolution of conflict between an organization and its stakeholders. In addition to readings, there is an emphasis on case analyses, role play, and guest lectures. 4 cr, either sem.
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3.00 Credits
evaluation of political campaign strategies and tactics within the sociopolitical environment. The roles of campaign managers, media consultants, pollsters, press secretaries, and field operatives are studied. Analysis of the impact of press coverage, political advertising, and candidate debates on the electorate. 4 cr, either sem.
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3.00 Credits
COM CM 331. In-depth focus on client-based promotional writing. Course includes developing story ideas, angles and writing feature stories for trade, business, and special interest magazine markets, as well as researching and writing a brochure/video package. Also includes multimedia workshops and guest lecturers and clients throughout the semester. 4 cr, either sem.
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3.00 Credits
consent of instructor. Intensive exploration of specialized applications of communication skills. Offerings announced at time of registration. Variable cr, either sem.
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3.00 Credits
students to many core disciplines in the liberal arts and in the field of communications that are essential to professional communicators. Lectures are presented by the COM deans and professors from the College of Arts & Sciences and the College of Communication. In the course students learn about the relationship between the liberal arts, fine arts, and communication. Presentations by COM professors and alumni from the communication industries focus on the major fields of study and concentrations in communications. 4 cr, 1st sem.
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3.00 Credits
CAS WR 100 or equivalent. COM CO 201 is the College of Communication's core undergraduate writing course. Students refresh their grammatical and stylistic skills and apply those skills to professional writing assignments. This course prepares students to write with clarity, conciseness, precision, and accuracy for the communication fields. 4 cr, either sem.
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