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Course Criteria
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3.00 Credits
introduction to the field of public relations: its theoretical origins, its scope, and its principles. Discussion focuses on researching problems, setting objectives, identifying audiences, designing messages, choosing communication channels, and evaluating results for all types of organizations. Ethical decision making, online communication, and career opportunities are also analyzed through the use of case studies in the field. The format is a combination of lecture and small-group discussion, case analysis, and guest lecture. 4 cr, either sem.
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3.00 Credits
and practices in organizing and directing human effort in light of current findings from sociology, psychology, and industrial management studies. Leadership, motivation, goal attainment, and other concepts against a background of organizational theory. 4 cr, either sem.
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3.00 Credits
students to theories and skills of effective public address through an intensive battery of practical public speaking assignments. Key course topics include clear, reasoned organization of messages; effective use of evidence; audience analysis and adaptation; skilled verbal, nonverbal, and audio/visual delivery; group communication; principles of persuasion and argument; critical listening and evaluation of public address. 4 cr, either sem.
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3.00 Credits
COM CM 301. Explores the trends and issues affecting corporations, crisis management, public affairs communication, consumer affairs, employee relations, environmental problems, and issues of multinationals. Uses case studies. 4 cr, either sem.
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3.00 Credits
history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare comprehensive advertising plans including marketing strategy and speculative advertising campaigns. 4 cr, either sem.
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3.00 Credits
to the philosophy and process of social-scientific research and the most common methods used to study mass communication. Includes a variety of research methods, an examination of data-analysis procedures, and an analysis of mass communication issues. 4 cr, either sem.
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3.00 Credits
power of the visual image in advertising and public relations. Students analyze the aesthetics of graphic images: color, line, tone, and shape. How logos, visual images, and graphic design are used to persuade the audience. Students create print ads, brochures, and collateral materials used by the public relations and advertising industries. 4 cr, either sem.
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3.00 Credits
exposure to some of the basic writing formats in communications: news releases, letters, features, and profiles. Lead writing, editing, and techniques of interviewing. Extensive writing and rewriting. Develop basic writing skills for various audiences. 4 cr, either sem.
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3.00 Credits
COM CM 301. Focus on the role of managed communication and marketing in public relations problems unique to health, education, and human and public service organizations. Analysis of organizational structure, publics, public relations and communication programs, and fund-raising practices of these agencies. 4 cr, either sem.
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3.00 Credits
on the processes and consequences of both interpersonal and mass communication and how they differ. Discussions include the nature of verbal and nonverbal communication and the role of language in cognitive processing. Review of the factors that have shaped the nature of contemporary media, their content, and their audiences. Examines theories of the process and effects of mass communication and how these relate to the goals and activities of professional communicators. 4 cr, either sem.
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