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Course Criteria
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4.00 Credits
SMG MK 323. Provides the insight and skills necessary to formulate and implement sound marketing strategies. The process of strategy formulation is divided into three stages: strategic analysis, strategic decision making, and implementation of strategies. Specific topics include strategic planning, customer decision making, life cycle, segmentation, product positioning, market response, competitive behavior, new product development, product line management, and the marketing plan. Includes both lecture and case analysis. 4 cr.
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4.00 Credits
SMG MK 323. Marketing communication strategy has moved beyond advertising to include promotions, direct marketing, public relations, the Internet, and more. Thiscourse focuses on developing marketing communication strategy that integrates these tools for more efficient and effective communication. Topics include the establishment of objectives based on a situation analysis, developing subsequent messages, creative and media strategies, budgeting, effectiveness testing, and client/agency relationships. 4 cr.
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4.00 Credits
SMG MK 323. This course is an in-depth look at e-commerce from a marketing perspective. Topics include an investigation of current e-business models, website analysis, customer acquisition and retention strategies, and consumer behavior on the Internet. Students explore e-commerce marketing through lectures, class discussion, guest speakers, text readings, cases, and interactive exercises. 4 cr.
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4.00 Credits
SMG MK 323. This is a course about the art and science of branding, and the ways that companies can create, capture, and sustain shareholder value through brands. Through a mixture of theory and real-world cases, the course examines brands from the perspectives of the cultures and consumers who help create them, and the companies who steward and manage them over time. Basic branding disciplines including positioning and repositioning, brand equity measurement, brand leverage, integrated brand communications, internal branding, and brand architecture are considered, as are emergent "hot topics in branding, such as brand community, branded entertainment, and brand design. 4 cr.
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4.00 Credits
consent of instructor. 2 or 4 cr.
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4.00 Credits
consent of instructor. 2 cr or 4 cr.
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3.00 Credits
SMG OB 221. This course introduces students to the field of human resource management (HRM). The course emphasizes the strategic importance of effective human resource management to the success of any organization. Specific topics covered include: job design and workforce planning, recruiting and selection, training and development, performance management and rewards, employee and labor relations, and retention. Particular attention is paid to the ways in which organizations' strategies and practices around these issues contribute to the strategic objectives of the organization. A number of individual and group projects will provide students with an opportunity to develop skills in making decisions from both the human resource manager's and the general manager's perspectives. 4 cr
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4.00 Credits
junior or senior standing. Provides an opportunity for students to develop an in-depth understanding of effective group dynamics and their own behavior in groups. Students have the opportunity to enhance communication skills, develop the ability to give and receive feedback, and gain skills in leadership and conflict management. 4 cr.
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4.00 Credits
SMG OB 221. Examines the many dimensions of managing people in the global organization. Topics include understanding and valuing cultural differences as well as career management in global organizations. 4 cr.
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4.00 Credits
SMG OB 221. Explores the unique challenges and opportunities involved in managing a family-owned firm. Topics include the decision to join the family firm, establishing credibility, stages of family business growth, and organizational development and succession. 4 cr.
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