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  • MK 365: Marketing of Services

    3.00 Credits
    Bentley University

    Prerequisite(s): Junior-level standing and GB 301 Examines the dimensions of the service sector, including the structural differences between services and consumer/industrial products. Explores service marketers' difficulties in using traditional marketing concepts. Focuses on new marketing approaches in service sectors in the information age economy.
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  • MK 367: International Marketing

    3.00 Credits
    Bentley University

    Prerequisite(s): Junior-level standing and GB 301 Analyze the decision-making process of marketing products and services in the international marketplace. A strong emphasis on the emerging role of information technology as it affects marketing managers' decisions on the product, pricing, distribution, and advertising/promotion. Through the appreciation of the differences and similarities of the international environment, students will gain a better understanding of how marketing divisions need to be adapted for overseas markets.
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  • MK 368: Business -to-Business Marketing

    3.00 Credits
    Bentley University

    Prerequisite(s): Junior-level standing and GB 301 Examines the processes and activities that enable the profitable development and delivery of goods and services in business-to-business (B2B) markets. Focuses on the strategic importance of information technology (IT) in managing relationships when both buyers and sellers are organizations. Areas of study include customer value assessment, organizational buying behavior, value-based segmentation, and the creation and evaluation of integrated business marketing programs. An interactive B2B marketing simulation and in-depth case analyses require the application of the concepts and tools discussed in the course.
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  • MK 399: Marketing of Hi-Tech Products

    3.00 Credits
    Bentley University

    Prerequisite(s): Junior-level standing and GB 301 Software product management is very different than managing other products. In addition to the usual complexity of software, software products have many releases and versions that cause the Product Manager to always be in a planning innovative mode while simultaneously handling all operational aspects of the product delivery. Demos, special sales tools and other support materials must be developed to assist the entire organization to know and position the software product properly. Competitive research, medial and analysts relationships and the overall marketing mix are quite complex when managing software products. This course covers all the issues involved in software product management using actual software company products.
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  • MK 400: Marketing Management

    3.00 Credits
    Bentley University

    Prerequisite(s): Senior-level standing, GB 301, and six credit hours of MK courses Note: This course is required for marketing majors Serves as a capstone course for marketing majors. A case driven course that integrates materials covered in the marketing curriculum and relates them to the design and implementation of marketing strategy. Selected cases will emphasize the integration of technology into the marketing process. Students are expected to demonstrate competency in analytical and presentation skills. Additionally, students will be required to utilize contemporary hi-tech tools.
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  • MK 401: Directed Study in Marketing

    3.00 Credits
    Bentley University

    Prerequisite(s): Department chairperson's permission Permits superior students to study special topics. ( Allows repetition for credit.)
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  • MK 402: Seminar in Marketing

    3.00 Credits
    Bentley University

    Prerequisite(s): GB 301, Senior-level standing and/or Instructor's permission Covers in-depth examination of contemporary and emerging marketing practices, issues and topics as well as other advanced or scholarly marketing topics, depending upon interests of participants and/or instructor. Teaching pedagogy includes journal articles, field project, and individual assignments.
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  • MK 403: Special Topics in Marketing

    3.00 Credits
    Bentley University

    Prerequisite(s): Junior-level standing and GB 301 Examines a specific and major marketing topic(s) or theme(s).
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  • MK 411: Marketing Project

    3.00 Credits
    Bentley University

    Prerequisite(s): Senior-level standing and instructor's permission Focuses on the design, developments and execution of a marketing project on a team basis for an actual client organization. Studies management issues in implementing marketing plans and activities. Examines how specific projects relate to an organization's overall marketing strategy and the resources needed to implement such activities. Discusses criteria used to measure effectiveness of specific marketing activities.
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  • MK 421: Internship in Marketing Practice

    3.00 Credits
    Bentley University

    Prerequisite(s): GB 301 and two marketing courses. Must be approved by internship coordinator. Note: May be used as marketing, marketing-related, business-related or unrestricted electives. Offers a field-based learning experience for selected full-time students in marketing. Requires the student to select a seminar project related to his/her internship experience in consultation with the internship advisor. Requires students to attend regular seminar meetings, submit progress reports, and prepare a substantial report on academic concepts related to the work experience.
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