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Course Criteria
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3.00 Credits
Prerequisite(s): Expository Writing I This class teaches students how to write for online and traditional news publications with an emphasis on getting published. Students will learn the basics of print journalism and how the Internet's explosive growth has changed journalism. Assignments include generating story ideas in a newsroom environment, learning how to pitch stories to editors and writing articles. Students will try to sell stories to publications, from The Vanguard to national magazines to Internet news sources. C
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3.00 Credits
Prerequisite(s): Expository Writing I With globalization and the information revolution, it's important to understand the communication strategies needed to connect companies, consumers, rights groups, and governments worldwide. A good relationship with these groups is essential for international consultancies, companies and nonprofits operating across one or more countries. We explore communication strategies, and look at global communication in action in ways that can help or damage the reputation of nonprofits, companies and their products. C
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3.00 Credits
Prerequisite(s): Expository Writing I Introduces students to the tools, critical thinking, and skills needed to manage and exploit information technology in high tech public relations and public relations generally. Whether promoting a product or controlling a rumor, high tech plays an important role in public relations strategy. High tech opens the door to new audiences and shortens timelines. High tech provides an immediate means of dialogue, criticism, and persuasion among companies and their audiences, both internal and external. The explosion of online media presents new opportunities for companies to deliver key messages about their products, services, activities, and reputation. C
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3.00 Credits
Prerequisite(s): Expository Writing I A revolutionary development in communication, the World Wide Web offers unprecedented access to mass audiences. This introductory course focuses on the principles and practices necessary to create effective pages for the Web. Students receive instruction in writing hypertext documents, designing Web pages, authoring well-formed HTML, and meeting a variety of technical challenges. The course focuses on purpose, scope, and audience considerations in page design; writing informative and persuasive on-line documents; designing coherent, portable, navigable, and interactive pages; and employing the fundamental principles of color theory, typography, layout and graphic design for the Web. Combining lab, lecture, and discussion, students learn the best practices of electronic design to create their own interactive Web sites. C
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3.00 Credits
Everything we interact with has a user interface, from newspapers and grocery stores to cell phones and web sites. Designing such a user interface is an important and difficult process, which we will learn and practice with hands-on activities. Understanding how to approach a design problem also helps doing research for almost any ill-defined problem as real-world problems often are. More concretely, you will learn and practice, among other things, how to brainstorm, do a contextual inquiry, iteratively approach an ill-defined problem, come up with and evaluate alternative solutions, and build models.
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3.00 Credits
Prerequisite(s): IDCC 370 or instructor's permission Building upon the knowledge and experience gained in IDCC 370 Web Design I, this course develops further the generally accepted concepts and applications of information architecture, human factors, and usability in creating and managing Web sites. Topics include page layout and design, navigation systems, interface design, Web graphics and multimedia, interactivity, writing for the Web, site architecture, management, and maintenance. Students will work with high-end Web authoring tools to create various site elements. By the end of the course, students will design and create fully functional prototype Web sites. C
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3.00 Credits
Prerequisite(s): Expository Writing I Discusses current topics in information design and corporate communication based on readings in the professional literature and assigned texts. Examines a different topic each semester offered. Students undertake individual or group research projects. (Allows repetition for credit.) C
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3.00 Credits
Prerequisite(s): IDCC chair's permission Permits superior students to study special topics in information design and corporate communication. ( Allows repetition for credit.) C
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3.00 Credits
Prerequisite(s): Permission of IDCC internship director Requires the student to select, in consultation with the departmental adviser, a topic related to information design and corporate communication; to undertake both bibliographical and field research, as appropriate; and to prepare and submit for approval a substantial documented report. C
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3.00 Credits
Prerequisite(s): Junior- or senior-level standing Pre- or corequisite(s): Internship director's permission Introduces the student to the "real world" of communicating to the several public serviced by a corporation or an agency; emphasizes the practical aspects of internal and external communication by assigning the student to a professional in the field under whose supervision the intern participates in planning and implementing various types of communication. The internship is both task-oriented and research-oriented; the intern's progress is monitored jointly by the field supervisor and the faculty coordinator during the semester internship. C
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