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Course Criteria
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3.00 Credits
Prerequisite(s): Internship coordinator's permission and a 3.0 cumulative average This course offers a field-based learning experience that addresses issues and questions spanning several disciplines. An interdisciplinary internship provides a workplace opportunity that integrates different business disciplines, or even cuts across the conventional boundaries of business and the arts and sciences. This kind of internship reflects the type of integrative, collaborative, multidisciplinary activities that students are likely to experience in the workplace. Students are required to spend a minimum of 15 hours a week at a designated workplace, submit an experiential report at the end of the term, attend required workshops through the Center for Career Services, receive an evaluation of their work from an on-site supervisor, and meet all other requirements stipulated in the course syllabus. Students may earn three credits for ID 421, which may be applied to the major with authorization from the major department.
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3.00 Credits
This course examines the logic of scientific inquiry; experimental, non-experimental, and qualitative research designs; and the multivariable thinking required in basic and applied research. It covers the fundamentals of research processes and methods generally, but specific attention is paid to methods appropriate to business and to the behavioral and social sciences. The course is also designed to prepare students for the Honors Capstone Project in their senior year. Students are encouraged to select topics appropriate to their probable capstone project. The course is organized to permit a comprehensive survey of research and analytical techniques, and to develop students' skills in research and critical thinking
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3.00 Credits
Prerequisite(s): Expository Writing I If information is the commodity of the information age, effective content is the key to building value for organizations. This course teaches the basics of content development about business and techical subjects. You'll develop how-to articles intended for publication on the Web, procedures, catalog entries, and proposals geared towards high tech, biotech, e-commerce and financial services. In the process, you'll be introduced to the profession, and learn how to sharpen your writing, use page design to attractively present content, and communicate ideas visually. C
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3.00 Credits
Prerequisite(s): Expository Writing I The business world is dominated by visual images, and this course explores how to choose and present them. Build your visual literacy as you learn about typography, color, layout, pictures, and symbols. Learn to master principles such as rhythm and balance. You will redesign pages and screens, prepare corporate identities, and develop brochures and quick references, which are all intended as potential portfolio pieces. C
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3.00 Credits
Prerequisite(s): Expository Writing I A survey of the main sectors of public relations activity: from marketing to issues management to crisis communications. Students explore real public relations problems - including some still in progress - with both a domestic and international perspective. They also survey the ethical challenges faced in this profoundly influential field, and prepare recommendations and pitch proposals on behalf of a specific organization. C
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3.00 Credits
Prerequisite(s): Expository Writing I At the heart of effective public relations lies effective writing. This course introduces students to the main areas of public relations writing: news releases, mission statements, public affairs announcements, articles, profiles, brochures, flyers, in-house public relations, and the construction of a media information pack for a specific organization. C
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3.00 Credits
Prerequisite(s): Expository Writing I Approaches effective communication both as an essential personal-professional skill and as an important function of management. Discusses the elements of communication (argumentation, structure, style, tone and visual appeal) and presents techniques for increasing effectiveness in each area. Students read, discuss and write about cases based on tasks that managers commonly face, such as explaining changes in policy, writing performance evaluations, analyzing survey results, and communicating with employees, shareholders, the press, and the public. C
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3.00 Credits
Prerequisite(s): Expository Writing I Learn about the profession that's changing the face of business. Build professional-level skills in content development. Learn to develop materials produced by technical communicators and Web developers. You'll develop online user assistance such as help, guided tours, and in-depth articles. In the process, you'll learn how to clarify your purpose through analyzing users' needs and product requirements. You'll also learn how to analyze communication problems, set clear goals for a communication product, assess the effectiveness of your work through usability testing, use specialized software to produce your work, and apply tips and techniques for sharpening your prose. C
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3.00 Credits
Communicative informatics explores the central role of communication in the interplay between people, information, and technology. Students will investigate how Internet-based, wireless, and smart technologies are changing and affecting people's lives at work and at home. This course analyzes the best uses of information technology to support human communication processes at the organizational, group, and personal levels. Individual and/or team projects will be used to explore how human communication intersects with information technologies.
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3.00 Credits
Prerequisite(s): Expository Writing I Prepares you to apply design methods and tools to professional communication projects. Building on the discussions of typography, color, layout, images, and symbols in Fundamentals of Visual Communication (IDCC 240), this course explores how to integrate their use and apply them to complex communication projects. Working in teams on projects for real clients, you'll use design methodology to identify their needs and project constraints. You will also develop a visual identity, estimate the budget, set the schedule for the project, and produce camera-ready copy suitable for publication. C
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