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  • MRKT 456: Advertising

    3.00 Credits
    University of Maryland-Global Campus

    Prerequisite: MRKT 310. An exploration of the role of advertising in the American economy. Analysis covers the effects of advertising on economic and social life; the methods and techniques that advertising practitioners use; the role of newspapers, magazines, and other media in developing an advertising campaign; modern methods of research to improve the effectiveness of advertising; and the organization of the advertising business. Students may receive credit for only one of the following courses: BMGT 456 or MRKT 456.
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  • MRKT 457: E-Marketing

    3.00 Credits
    University of Maryland-Global Campus

    Prerequisite: MRKT 310. An exploration of how the use of Web-based computer applications and databases can enhance the marketing process and create relationships with customers. Topics include the use of the Internet in developing marketing strategy, conducting market research, and making marketing-mix decisions. Emphasis is on the Internet as a national and global marketing communications tool. Discussion also covers creative Web site design techniques to measure advertising effectiveness. Students may receive credit for only one of the following courses: BMGT 398O, BMGT 398R, MGMT 398O, MGMT 398R, or MRKT 457.
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  • MRKT 475: Sales Management

    3.00 Credits
    University of Maryland-Global Campus

    Prerequisite: MRKT 310. An overview of the role of the sales manager, both at headquarters and in the field, in managing people, resources, and functions of marketing. The problems of organizing, forecasting, planning, communicating, evaluating, and controlling sales are analyzed. Quantitative techniques and pertinent concepts of behavioral science are applied to the management of the sales effort and sales force. Students may receive credit for only one of the following courses: BMGT 455 or MRKT 475.
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  • MRKT 486A: Internship in Marketing Through Co-op

    3.00 Credits
    University of Maryland-Global Campus

    Prerequisite: Formal admission to the Co-op program (program requirements are listed on p. 246). An opportunity to combine academic theory with new, career-related experience in marketing. At least 12 hours per week must be devoted to new tasks for a minimum of 180 hours during the Co-op session; four new tasks must be delineated in the Learning Proposal; and the course requirements must be completed. May be repeated upon approval of a new Learning Proposal that demonstrates new tasks and objectives related to marketing and that continues to advance application of academic theory in the workplace. Students may earn up to 15 credits in all internship coursework through Co-op toward a first bachelor's degree and up to 9 credits toward a second bachelor's degree. Co-op credits may not be used for general education requirements and, unless otherwise specified, no more than 6 Co-op credits may be used in the academic major and minor (combined).
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  • MRKT 486B: Internship in Marketing Through Co-op

    6.00 Credits
    University of Maryland-Global Campus

    Prerequisite: Formal admission to the Co-op program (program requirements are listed on p. 246). An opportunity to combine academic theory with new, career-related experience in marketing. At least 20 hours per week must be devoted to new tasks for a total of 300 hours during the Co-op session; five to eight new tasks must be delineated in the Learning Proposal; and the course requirements must be completed. May be repeated upon approval of a new Learning Proposal that demonstrates new tasks and objectives related to marketing and that continues to advance application of academic theory in the workplace. Students may earn up to 15 credits in all internship coursework through Co-op toward a first bachelor's degree and up to 9 credits toward a second bachelor's degree. Co-op credits may not be used for general education requirements and, unless otherwise specified, no more than 6 Co-op credits may be used in the academic major and minor (combined).
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  • MRKT 495: Marketing Policies and Strategies

    3.00 Credits
    University of Maryland-Global Campus

    (Intended as a final, capstone course to be taken in a student's last 15 credits.) Prerequisites: MRKT 310 and one other marketing course. A study of marketing that integrates knowledge gained through previous coursework and experience and builds on that conceptual foundation through integrative analysis, practical application, and critical thinking. Emerging issues in marketing are considered. Focus is on the use of appropriate decision models and the analysis of consumers and markets. Students may receive credit for only one of the following courses: BMGT 457 or MRKT 495.
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  • MUED 155: Fundamentals for the Classroom Teacher

    3.00 Credits
    University of Maryland-Global Campus

    Open to students majoring in pre-early childhood education, pre-elementary education, elementary education or childhood education. The fundamentals of music theory and practice, related to the needs of the classroom and the kindergarten teacher.
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  • MUED 186: Pre-professional Experiences I

    2.00 Credits
    University of Maryland-Global Campus

    For MUED majors only. Not open to students who have completed MUED197. Credit will be granted for only one of the following: MUED197 or MUED186. Formerly MUED197. An orientation into the role of the music teacher in the school and community. On-site school visits at elementary, middle and high school levels form the basis for discussion and exploration of all facets of the music education profession. Fulfills the College of Arts and Humanities requirement for UNIV101.
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  • MUED 187: Pre-Professional Experiences II

    1.00 Credits
    University of Maryland-Global Campus

    Prerequisite: MUED186. For MUED majors only. Regular on-site school visitation at elementary, middle and high school levels arranged to expand student understandings and reflections of music instruction in classroom settings.
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  • MUED 213: String Technique and Pedagogy I

    2.00 Credits
    University of Maryland-Global Campus

    Open only to majors in music education. For MUED majors only. Not open to students who have completed MUED113. Credit will be granted for only one of the following: MUED113 or MUED213. Formerly MUED113. A study of violin, viola, cello and bass technique and pedagogy; beginning level. Emphasizes group process playing and teaching.
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