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  • 133/134:

    4.00 Credits
    Goucher College

    Required for music majors with a concentration in performance, the program is given as a series of four semester courses, each with a different level of advancement. Emphasis on various aspects of melody, rhythm, and harmony at all levels, as well as sight-reading techniques. Prerequisites: declared music major with a concentration in performance. Fall semester, repeated spring semester.Weiss and associates in applied music.
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  • AA 601I: Prin of Arts Admin (pursued independentl

    3.00 Credits
    Goucher College

    No course description available.
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  • AAD 601: Prin Arts Admin

    3.00 Credits
    Goucher College

    Introduction to the history and practice of the profession of arts administration. What are the various responsibilities of arts administrators in a nonprofit organization? Consideration of issues for administrators in all artistic disciplines, and of the different challenges confronting theatre, music, dance, visual arts, and multidisciplinary institutions; and of distinctions between nonprofit and commercial arts institutions. What cultural and economic contributions can be made to a region, large or small, by strengthening the arts sector? What are the problems and opportunities particular to the arts in differing community, urban, or regional settings? This required course begins during the student’s first summer; individual projects, conceived and presented during the residency, will be completed during the fall semester.
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  • AAD 601I: Prin Arts Admin (pursued independently)

    3.00 Credits
    Goucher College

    Introduction to the history and practice of the profession of arts administration. What are the various responsibilities of arts administrators in a nonprofit organization? Consideration of issues for administrators in all artistic disciplines, and of the different challenges confronting theatre, music, dance, visual arts, and multidisciplinary institutions; and of distinctions between nonprofit and commercial arts institutions. What cultural and economic contributions can be made to a region, large or small, by strengthening the arts sector? What are the problems and opportunities particular to the arts in differing community, urban, or regional settings? This required course begins during the student’s first summer; individual projects, conceived and presented during the residency, will be completed during the fall semester.
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  • AAD 605: Writing for the Art Administrator

    3.00 Credits
    Goucher College

    This course will strengthen students’ writing and research skills in preparation for a career in arts administration. The course will prepare students not only for the professional writing needed in the field, but also for the academic writing that is expected in the MAAA program. Students will build on their current skills, emphasizing the use of style and tone to reach an audience, the mechanics of good writing, and editing skills. Using analysis and problem-solving methods, students will consider approaches that may be useful in a variety of situations that arts administrators may face. The research section of the course will review the steps required for academic research, synthesis of research findings, organization of a paper, and proper citation. Required for the first year.
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  • AAD 610: Ldrshp & Strategic Thnkng

    3.00 Credits
    Goucher College

    What are the characteristics of an effective leader for an arts organization? How can you shape your own talents and abilities to inspire the strongest interaction with and contributions from those with whom you work—artistic and administrative staff, performers, board members, volunteers, the audience? What are the best approaches to governance and structure for different types of arts organizations? Are there ethical considerations involved? How might your leadership style develop as the organization grows? How can you best make the strongest and most valuable links with the larger community which you serve? How do you create a strategic plan for the responsible development of an institution to enable it to grow creatively and provide organizational stability for the long term? Required for the first year.
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  • AAD 611: Fin Mgnt for the Arts

    3.00 Credits
    Goucher College

    Finance and accounting principles for the non-financial executive. How to read and understand budgets, profit and loss statements, reports of assets and liabilities and financial statements. Understanding cash versus accrual accounting as tools for non-profit organizations. Analysis of the relationship between revenues and expenses as a component of short- and long-range planning. Required for the first year.
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  • AAD 612: Pub Relations & Marketing the Arts

    3.00 Credits
    Goucher College

    How to coordinate public relations and marketing efforts to provide maximum impact for an arts institution. Development of internal and external public relations and marketing plans. Areas of focus include: audience development, market segmentation, relationship products, promotion tools and tactics, promotions and sponsorships, emarketing, research, customer service, budgeting and evaluation, and media relations. Required for the first or second year.
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  • AAD 613: Devlp Fin Resources

    3.00 Credits
    Goucher College

    Special emphasis on building board and volunteer leadership to develop revenue for nonprofit artistic institutions of all types. Considering the particular potential contribution of differing organizations to the community or region, what might be fruitful avenues of financial and material support and of extra earned income? Should the mission of the organization be tailored to make it of greater benefit and appeal to the public? The particular skills of generating funding by working with appropriate private donors, corporations, and foundations will be addressed; included will be methods of research into financial sources and where to find support. Required for the first year.
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  • AAD 614: Law and the Arts

    3.00 Credits
    Goucher College

    An examination of the legal rights and responsibilities of artists and artistic institutions. Topics include the law of intellectual property (copyright and trademark), moral rights, personality rights (defamation, publicity, and privacy), and freedom of expression. The course also provides an introduction to basic contract law and to the structure and language of contracts, including commissioning, performance rights, and music licensing agreements. Other legal issues that arise in the management of arts organization may also be discussed.
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