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MRKT 304: Sales Management
3.00 Credits
University of Louisiana-Monroe
Organization of sales departments; selecting; training, compensating, motivating, and maintaining sales personnel; budgeting; distribution cost analysis; special problems in managing an outside sales force. Prerequisite: MRKT 301. Sp
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MRKT 305: Personal Selling
3.00 Credits
University of Louisiana-Monroe
The fundamental principles of selling; the economic problems connected with personal selling; an analysis of the product and the market; the interview; and building good will. Prerequisite: MRKT 301. F, Sp, Sum
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MRKT 307: Retailing
3.00 Credits
University of Louisiana-Monroe
Marketing to ultimate consumers. Operation of a retail outlet; store organization, displays, location, layout, purchasing, retail advertising, product analysis, personnel management, store services, and operating controls. Prerequisite: MRKT 301. Sp
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MRKT 308: Marketing Research
3.00 Credits
University of Louisiana-Monroe
Modern marketing research techniques and their application by management to problems involving marketing strategy development, implementation, and control. Prerequisites: 301; six hours of Marketing electives; MATH 116 or consent of instructor. F
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MRKT 330: Entrepreneurial Marketing
3.00 Credits
University of Louisiana-Monroe
Marketing during the start up and growth stage of new ventures in a dynamic economy at the local, national, and international level. Emphasis on the application of marketing fundamentals in new growing ventures. Prerequisite: Junior standing. (Same as ENTR 353)
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MRKT 401: International
3.00 Credits
University of Louisiana-Monroe
All phases of marketing as applied in an international operation: research, marketing channels, promotion, financing, pricing, licensing, organization requirements, and methods of coordination. Prerequisite: MRKT 301. F
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MRKT 403: Services Marketing
3.00 Credits
University of Louisiana-Monroe
Study of the special characteristics of service enterprises and the development of marketing strategies for such organizations. Prerequisites: MRKT 301. Sp, Sum
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MRKT 406: Business- To- Business Marketing
3.00 Credits
University of Louisiana-Monroe
Strategies and tactics used in marketing complex technologies and services to industrial firms. Emphasis is given to value and vendor analysis as key elements in business-to-business marketing. Prerequisite: MRKT 301. F
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MRKT 407: Advertising And Sales Promotion
3.00 Credits
University of Louisiana-Monroe
The nonpersonal promotion strategies of modern business. Consideration of budgets, media, messages, and timing of advertising effort. Prerequisite: MRKT 301. F, Sp
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MRKT 409: Marketing Management
3.00 Credits
University of Louisiana-Monroe
Analysis of actual business situations requiring decisions by marketing executives in the marketing mix and environmental areas of marketing. Prerequisites: Six hours of Marketing above MRKT 301. Sp, Sum
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